Responsibilities

• Lead integrated marketing campaigns from planning through execution.
• Build campaign plans, timelines, milestones, and launch calendars.
• Coordinate campaign execution across every marketing channel.
• Ensure campaigns launch on time, on budget, and on brand.
• Translate business priorities into executable marketing programs.
• Manage campaign dependencies across multiple departments.
• Partner with Product Development and Product Commercialization to support new product launches.
• Coordinate marketing readiness for new products.
• Build launch calendars and marketing deliverables.
• Align creative, retail, digital, influencer, PR, and sales support.

Requirements

• 7+ years of progressive marketing experience with increasing responsibility.
• Minimum of 5 years working within consumer packaged goods, preferably Food & Beverage, Sports Nutrition, Dietary Supplements, Functional Foods, Functional Beverages, or closely related consumer product categories.
• Demonstrated experience managing integrated marketing campaigns from planning through execution.
• Experience launching new consumer products across multiple marketing channels.
• Experience supporting omnichannel businesses across DTC, Amazon, and national retail.