Responsibilities

• Lead North America marketing planning and strategy in support of innovation launches, hero campaigns, retailer priorities, and annual business objectives.
• Develop integrated 360° marketing plans across Consumer Engagement, Influencer, Social, Community, Experiential, HCP, Retail Marketing, and Commercial channels.
• Own the North America marketing calendar, ensuring alignment across launches, campaigns, retailer activations, and key business priorities.
• Translate global priorities into locally relevant strategies and activation plans that resonate with North American consumers.
• Partner closely with Global teams to ensure strong alignment between global priorities and North America market needs, bringing forward consumer, retailer, competitive, and performance insights to inform future planning and optimization.
• Lead North America go-to-market planning, activation strategy, and cross-functional execution for innovation launches, hero products, and key commercial priorities.
• Develop launch plans, activation frameworks, timelines, and success metrics that align global priorities with North America market needs.
• Ensure campaigns deliver against both brand-building and commercial objectives.
• Drive strong alignment and integration across Consumer Engagement, Sales, HCP, Retail Marketing, Creative, and Global stakeholders.
• Lead execution across all consumer touchpoints to maximize awareness, engagement, trial, and business performance.

Requirements

• 8+ years of experience in brand marketing, go-to-market planning, commercialization, strategy, or related marketing functions.
• Beauty, skincare, wellness, or consumer brand experience strongly preferred.
• Experience developing integrated marketing campaigns that deliver both brand and commercial results.
• Experience partnering closely with commercial and retail teams.
• Experience helping scale high-growth brands preferred.
• Strong strategic thinking and planning capabilities.
• Strong commercial acumen and understanding of retail marketing.
• Analytical mindset with the ability to translate data into actionable business recommendations.
• Exceptional project management and organizational skills.
• Strong financial acumen and budget management experience.

Nice to Have

• Experience helping scale high-growth brands preferred.
• Understands how community-first and culturally relevant brands build awareness, engagement, advocacy, and commercial impact.