Responsibilities

• Help develop and operationalize a campaign-led brand approach that balances brand building and performance outcomes
• Partner with Growth and channel teams to bring brand strategy to life across Meta, Google, influencers, CRM, and other key channels
• Support expansion into awareness and consideration marketing while ensuring alignment with existing acquisition and lifecycle efforts
• Help connect brand storytelling to measurable business impact
• Help translate high-level brand vision into clear strategic priorities that guide campaign planning and channel execution across digital and retail touchpoints
• Help prioritize where and when to lean into brand-led versus performance-led approaches based on business goals, audience context, and channel dynamics
• Recommend strategic priorities and narrative focus areas that guide campaign planning and channel execution
• Partner with Growth, Analytics to monitor performance signals and identify opportunities to strengthen brand impact over time

Requirements

• 7+ years of experience across brand strategy, brand marketing, or integrated marketing roles
• Hands-on experience working at the intersection of brand and performance marketing
• Strong partnership experience with Growth, CRM, and paid channel teams
• Experience in DTC and/or omnichannel environments
• Strong understanding of modern marketing channels (Meta, Google, influencers, lifecycle, etc.)
• Ability to think in campaigns, not just channels
• Performance-literate and comfortable working with data, testing, and iteration
• Clear, confident communicator and collaborator

Preferred

• Strong brand instincts with a pragmatic, execution-oriented mindset
• Comfortable pulling strategy through ambiguity rather than creating from scratch

Benefits

• Health: medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
• Financial: 401(k) with generous employer match
• Annual bonus based on company performance
• Time off: unlimited paid time off policy, 20 weeks parental leave, an executive team that encourages a good work/life balance
• Personal growth: Annual Learning & Development stipend, and access to a range of personal and professional coaching solutions through BetterUp
• Food: a free Custom Classic ButcherBox each month and weekly lunch reimbursement
• Others: reimbursement for wellness activities, an exceptional EAP, fertility benefits, life insurance and more