Senior Manager, Brand Social at Zocdoc | New York, USA | $148K/yr – $190K/yr

Zocdoc

Senior Manager, Brand Social

New York, USA (Hybrid)

$148K/yr – $190K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Zocdoc’s organic social strategy and cross-channel programs to grow brand awareness and engagement.

Must-have: 8–10 years of experience in organic brand social
Standout: Proven ability to scale frameworks and tie performance to business impact

Job Description

Responsibilities

Lead Zocdoc’s organic social strategy (Instagram, TikTok, YouTube, and emerging channels), building awareness, affinity, and engagement among patients and providers.
Develop and execute always-on social programming and campaigns, ensuring content is high-quality, on-brand, and optimized for each platform.
Lead content ideation and oversee production.
Manage internal and external creatives to deliver best-in-class social content.
Contribute to broader brand initiatives, bringing social insight and creative input into the development of strategy and creative.
Experiment with formats, trends and real-time moments that extend reach and cultural relevance.
Lead community management, acting as the voice of Zocdoc on social platforms, participating in conversations, and building meaningful relationships with audiences and creators.
Own performance tracking and analytics for organic social, translating insights into clear actions and continuous optimization.
Build systems and workflows that enable efficient, high-quality creative production at scale.
Drive cross-functional alignment. Partner with internal stakeholders to ensure integrated storytelling and maximize the impact of campaigns, launches, and brand moments across social channels.
Define and drive Zocdoc’s creator strategy, ensuring strong brand alignment, and measurable impact.

Requirements

8–10 years of experience in organic brand social
Proven track record developing and executing social strategies that drive brand growth
Experience in community management
Familiarity with reputation management and social listening
Experience building scalable social frameworks and measuring performance; connecting efforts back to the business.

Preferred

A strategist who can connect social efforts to brand and business goals.
A creative thinker who brings distinctive ideas, programs, and strategies to the table.
An action-oriented maker who likes to get hands-on: writing briefs, doing the work, bringing ideas to life that move the needle.
A true collaborator who values strong cross-functional partnership and approaches work as a team sport.
Analytical, using data and insights to measure and continually improve performance.
A process-oriented builder, excited to build the systems and foundations that will help the brand scale.

Zocdoc

3.8 Glassdoor

"Zocdoc is the leading healthcare marketplace that aims to help every patient find and book every type of care. Each month, millions of patients visit Zocdoc.com or use the Zocdoc app to find quality, in-network doctors, see their real-time availability, and instantly book appointments for in-person or virtual care. Zocdoc doesn't just make healthcare easier, it also accelerates patients' access to care with the typical appointment happening within 24 to 72 hours of booking.While Zocdoc's mission is to give power to the patient, the company supports healthcare providers, too. Doctors across every state, specialty and segment — from solo practitioners to large hospitals and health systems — rely on Zocdoc to grow their practice, at every stage. With Zocdoc, they can reach new patients where they’re seeking care, save staff time with tools that integrate into their practice software, and delight their patients through great experiences that keep them coming back. Overall, Zocdoc delivers the seamless, modern healthcare experience patients deserve.Before joining the conversation, please review our community guidelines: https://zocdoc.me/social

Founded in 2007

New York, New York, USA

1.2K employees (103 in marketing)

www.zocdoc.com

67% recommend to a friend

86% CEO approval