Senior Manager, Brand Marketing | World of Warcraft | Irvine, CA

Responsibilities

• Define and evolve the long-term marketing vision, strategic pillars, and creative frameworks for World of Warcraft, driving player engagement, audience growth, and franchise business objectives across global markets.
• Craft differentiated brand positioning, creative platforms, and messaging strategies informed by player insights, market intelligence, and product priorities to strengthen franchise relevance and brand affinity.
• Lead major content launches, seasonal campaigns, and franchise tentpole activations from strategic planning through execution, measurement, and post-campaign optimization.
• Align Development, Creative, Community, Communications, Regional Marketing, and external partners around a unified marketing vision and integrated player experience across all channels and touchpoints.
• Direct internal teams, agencies, and creative partners through clear strategic briefs, feedback, and decision-making frameworks that ensure high-quality execution against franchise objectives.
• Influence senior leaders and cross-functional stakeholders through compelling campaign recommendations, strategic plans, and performance insights that inform franchise priorities and investment decisions.
• Leverage audience analytics, market intelligence, consumer research, and performance data to identify growth opportunities, optimize marketing effectiveness, and shape long-term franchise strategy.

Requirements

• 10+ years of experience in brand marketing, preferably in the video game industry or a related entertainment field.
• Proven track record of launching successful marketing campaigns for AAA brands across multiple channels and platforms.
• Deep experience with executions requiring A/V production, physical production, paid media creative, out of home, and the other core pieces of a robust 360 campaign
• Demonstrated experience in ideating, briefing, feedbacking , and quality-managing high-scope creative work.
• Demonstrated experience in project management, analysis and the ability to work across multiple teams.
• Excellent communication, presentation, and leadership skills, with the ability to influence and inspire others.

Preferred

• A passion for gaming, gaming culture, and strong understanding of current industry trends, player behavior, and product life cycles.
• In-depth knowledge of Blizzard games, particularly World of Warcraft.
• Bachelor's degree in Marketing , Communications, Business, or a related field.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.