Responsibilities

• Brand Platform & Messaging: Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity
• Develop and maintain a messaging architecture that gives every team a clear, consistent way to talk about what RADAR does and why it matters.
• Translate complex subject matter from across the organization into externally-ready language that is credible, clear, and on-brand.
• Develop and maintain a campaign calendar including designing and development of franchise and one off content types
• Brand Standards and Enablement: Build and maintain templates, brand guidelines, and self-serve toolkits for consistent external communication
• Serve as the brand standard-setter and enabler, not an approver of every asset, enabling quality and consistency at scale.
• External Channels: Manage redevelopment and ongoing content management of RADAR's website, LinkedIn, and press as primary owned and earned channels
• Partner with and manage PR agencies to maximize founder visibility and earned media opportunities
• Develop a proactive communications calendar that builds consistent market presence
• Internal Communications: Partner with Strategic Operations to drive organization-wide communications and keep teams aligned

Requirements

• 8-10 Years of marketing experience, preferably in a B2B technology at a high-growth company
• Demonstrated experience building or evolving a brand platform with positioning, messaging architecture, tone, and visual identity
• Proven ability to translate technical subject matter into clear external language for business audiences
• Strong digital fluency and website strategy experience, with ability to direct site redevelopment and content structure
• Experience owning external channels end to end, including LinkedIn and earned media
• Comfortable with analytics and reporting tools to track channel performance and drive decisions
• Thrives in ambiguity, prioritizes and creates playbooks on the fly
• Ability to turn technical and commercial nuance into externally resonant language
• Exceptional stakeholder management with senior leaders and subject-matter experts
• Experience managing freelance or agency talent across copywriting and graphic design

Preferred

• Hands on CMS experience and involvement in a website redevelopment
• Experience with CRM tools and how brand intersects with demand generation
• Event management experience
• Experience in retail technology, supply chain or adjacent B2B vertical

Benefits

• equity
• comprehensive medical and dental coverage
• life and disability benefits
• 401k plan
• flexible time off
• paid parental leave