Responsibilities

• Support the development of brand innovation strategy, in partnership with the Director, to develop a multi-year innovation pipeline that aligns with the brand growth strategy and is sufficient to deliver financial targets.
• Ability to work with various agencies to develop consumer centric innovation bundles.
• Using consumer research, syndicated data, and market trends, translate unmet consumer needs into winning concepts that fuel the brand’s growth ambition and enhance our brand equity.
• Concept validation.
• Ongoing management of the brand 4:2:1 plans (i.e. pipelines).
• Delivery & execution of the multi-year innovation pipeline from concept to launch; collaborating closely with the cross functional team to ensure flawless execution. Includes both new food projects as well as PPA.
• Marketing leadership through innovation stage gate process.
• Collaborates with cross functional team (R&D, Consumer Insights, Sales, Operations, and others) through feasibility, commercialization & launch of the innovation.
• Partnership with Sales to develop channel and customer level understanding to inform packaging, pricing, placement approach for innovation.
• Work in close partnership with R&D to ensure product development brief is clear and product exceeds consumer expectations during internal and external prototyping and testing phases.

Requirements

• 6-8 years of experience in CPG marketing for food manufacturing. Experience and passion for the Natural Products industry is preferred.
• Bachelor of Science/Arts degree.
• Understanding of Nielsen Data, both POS and Panel.
• Excellent strategic, analytical, and decision-making skills.
• Knowledge and experience of managing a P&L.
• Passion for consumer insights and innovation curiosity.
• Performance mindset; bias for setting and measuring KPIs on an ongoing basis.
• Strong interpersonal skills and communication skills; able to foster open communication and engage/influence others, including cross functionals and function leadership.
• Excellent written and oral communication skills (including strong presentation skills), analytical ability, independent decision making and business vision.
• Knowledge and understanding of Stage Gate process for innovation initiative management.

Preferred

• Experience and passion for the Natural Products industry is preferred.

Benefits

• The following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.