Responsibilities

• Drive Brand Strategy & Demand Generation
• Partner with the VP of Brand Marketing to define and evolve KREWE's brand and marketing strategy
• Develop integrated marketing plans that drive awareness, consideration, customer acquisition, and revenue
• Identify opportunities to increase cultural relevance and expand the brand's reach through partnerships, brand positioning, activations, and community-building efforts
• Evaluate market trends, consumer insights, and competitive activity to inform strategy and decision-making
• Champion new ideas that strengthen the brand and create meaningful consumer engagement
• Lead Brand Campaign Strategy & Execution
• Own the development of campaign and product launch strategies across the marketing calendar
• Define omnichannel marketing plans that align creative storytelling with business goals
• Ensure campaigns are integrated across Retail, eCommerce, PR, Social, CRM, and Wholesale channels

Requirements

• 7+ years of experience in brand marketing, preferably within fashion, lifestyle, luxury, or consumer brands
• Proven success developing integrated marketing strategies and campaigns that drive brand awareness, consumer demand, and business growth
• Strong understanding of how brands build cultural relevance through storytelling, partnerships, PR, events, activations, and community
• Experience translating business objectives into compelling omnichannel marketing plans across Retail, eCommerce, CRM, Social, PR, and Wholesale
• Demonstrated ability to operate at both a strategic and executional level, moving seamlessly from vision and planning to implementation
• Strong cross-functional leadership skills with experience partnering closely with Creative, Digital, PR, Product, and Retail teams
• Exceptional communication, organizational, and stakeholder management skills
• Experience building scalable processes, operating rhythms, and marketing systems that enable teams to perform at a high level
• A collaborative leadership style with a passion for mentoring teams and elevating the quality of work around you
• Deep curiosity about culture, consumer behavior, and the evolving role of brands in people's lives

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual