Responsibilities

• Develop brand and portfolio strategies that define long-term vision, growth priorities, and business objectives.
• Identify and evaluate growth opportunities through consumer insights, market trends, competitive analysis, and business performance metrics.
• Lead annual and multi-year planning efforts, including prioritization of investments and resource allocation across key initiatives.
• Partner with insights, communications, innovation, sales, and commercial teams to develop and execute growth-driving programs.
• Own integrated marketing strategies from development through execution, optimization, and measurement.
• Work closely with agency and external partners to deliver impactful campaigns and consumer experiences.
• Champion growth initiatives and influence stakeholders across functions and leadership levels.
• Collaborate with commercial and customer teams to drive sustainable business performance and marketplace execution.
• Support and manage strategic partnerships, ensuring alignment with broader business and brand objectives.

Requirements

• Bachelor's Degree required; MBA preferred.
• 5+ years of brand management, marketing, or general management experience.
• Experience within CPG, consumer-focused brands, food & beverage, retail, or related industries preferred.
• Strong strategic thinking skills with the ability to translate insights into business action.
• Demonstrated ability to influence and lead cross-functional teams without direct authority.
• Proven track record of delivering business results in a fast-paced and evolving environment.
• Strong analytical capabilities and a data-informed approach to decision making.
• Ability to operate effectively at both the strategic and tactical levels.
• Excellent communication, collaboration, and stakeholder management skills.
• This role is based at KDP headquarters in Frisco, Texas. Relocation to the Greater Dallas area is required, with approximately 10%-15% travel.

Benefits

• Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility