Senior Manager, Brand Marketing

Ewing, NJ (Hybrid)

$130K/yr – $185K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own global brand strategy and equity governance across markets, shaping expansion, product innovation, and packaging consistency.

  • Strategy Ownership: Define multi-market growth plans, 3-year horizons, and competitive defense with clear playbooks.
  • Product & Equity Execution: Guide global product/claim pipelines and ensure cohesive brand storytelling across regions.
  • Global Standards: Maintain Brand Books, Brand Essence and packaging standards, sharing learnings and best practices across markets.

Job Description

Responsibilities

  • Strategy: Lead the development of global brand growth strategies for this set of brands including geographic expansion plans, profitability improvement plans, competitive defense plans and the evaluation of white space / future M&A opportunities.
  • Ensure fundamental strategic documents, including 3-Year Strat Plans and Brand Playbooks, are in place and fully aligned by key stakeholders and upper management to ensure proper adoption to optimize expansion growth.
  • Monitor and ensure action against competitive activity and meaningful global trends.
  • New Product / Claim Pipeline Development: Partner with subsidiary marketers and GNPi team to identify global new product / claim needs.
  • Help support and advise on key project execution for local markets including new product launches, geographic expansions, line extensions, packaging redesign and consumer promotions.
  • Track / report on global new product roll-out and performance vs. planned goals.
  • Equity Stewardship: Lead the development of global brand footprints by ensuring development and maintenance of Global Brand Books and Brand Essence and other associated brand fundamentals that drive global equity such as consumer target, brand positioning, and communication strategies.
  • Review / approve creative briefs and review / approve brand copy (advertising & packaging) to ensure global consistency of all brands within responsibility of this role.
  • Share global and subsidiary communication learnings, success stories, best practices and test results with all markets.
  • Oversee and review the packaging development process to ensure global consistency.

Requirements

  • BA/BS required.
  • MBA preferred.
  • 5-7 years of marketing experience required.
  • Ideal candidate will have both classic CPG / FMCG experience and demonstrated people management capabilities
  • Must be self-motivated, solution-oriented, collaborative, and able to work under tight deadlines both independently and as part of a team.
  • Ability to multi-task, prioritize based on shifting business needs, and be comfortable working through ambiguity.
  • Specific experience working in / with international markets strongly preferred.
  • Must have excellent English oral and written communications skills.
  • Additional language proficiency (French, Spanish, Mandarin, etc.) preferred, but not required.
  • The job will ideally be based at Church & Dwight corporate headquarters in Ewing, New Jersey, and will operate under a hybrid work schedule that will provide work from home and in-office flexibility with an expectation of three in-office days per week.
  • Requires occasional (10-20%) international travel.

Preferred

  • MBA preferred.
  • Specific experience working in / with international markets strongly preferred.
  • Additional language proficiency (French, Spanish, Mandarin, etc.) preferred, but not required.

Benefits

  • The U.S. base salary range for this full-time position is $130,200-$185,400. This position is also eligible for a bonus.
  • As a Church & Dwight US employee, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid vacation and sick time, and Paid Parental Leave.
  • U.S. employees are entitled to paid holidays, floating holidays, and vacation days starting in their first year of employment depending on hire date.
  • You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.
Church & Dwight Co. logo

Church & Dwight Co.

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, BatisteTM, OxiCleanTM, TrojanTM, XTRATM, NairTM, First ResponseTM, SpinbrushTM, OrajelTM, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together.Bring your determination:We’ll give you the space to own your success and do work you didn’t know was possible.Bring your team spirit:We’ll offer you an open-minded and low-ego environment.Bring your courage:We’ll help you make a tangible impact on the business.

Trenton, New Jersey, USA
5.6K employees (480 in marketing)