Responsibilities

• Lead brand insights strategy and activation across multiple priority brands, delivering actionable learnings that inform communication, innovation, and renovation initiatives
• Establish and manage annual learning agendas aligned to brand strategy and business objectives, driving cross‑functional and global alignment
• Identify and prioritize key consumer knowledge gaps and design holistic learning plans that integrate data, trends, and primary research
• Activate demand segmentation and foster deep consumer empathy across marketing and commercial teams
• Synthesize quantitative, qualitative, and syndicated data into compelling narratives that inspire action and influence senior stakeholders
• Serve as a thought leader within the insights community, building strong relationships with global Brand Companies and Center of Excellence partners

Requirements

• Bachelor’s degree
• 7+ years of brand insights and strategy experience with demonstrated success activating insights into brand action
• 5+ years leading primary quantitative and qualitative research initiatives
• Proven experience developing holistic learning plans that integrate multiple data sources
• Strong ability to influence senior stakeholders (VP+ level) through compelling insight storytelling
• Experience analyzing syndicated data sources (e.g., Nielsen, IRI, Numerator)