Responsibilities

• Guide a team of graphic designers and photographers, fostering a creative environment that encourages innovation, collaboration, and professional growth. Provide regular feedback and career development opportunities.
• Lead the entire brand design process, from pre-production (concept development, storyboarding, etc.) through production (designing and shooting) to post-production (editing, graphic treatments, approvals, and final delivery).
• Remain actively involved in hands-on design execution across campaigns and content initiatives, contributing high-level creative, art direction, and visual design work alongside the broader team
• Lead by example through active participation in the creative process, contributing visual concepts, design direction, and creative problem-solving across key brand initiatives
• Receive and implement direction from brand strategy briefs and integrated marketing plans to ensure content aligns to business objectives.
• Shape and craft brand narratives through emotionally engaging visual content. Use expertise to create visuals that connect with audiences on a deeper level, telling stories that drive engagement and strengthen brand loyalty.
• Elevate the Lakers brand experience and fan engagement through design-driven storytelling and creative problem-solving.
• Accept and implement campaign performance learnings and consumer insights for future production.
• Partner with integrated marketing, basketball operations, communications, and other departments to assess and fulfill talent requests for production, as needed.
• Present brand design storyboards and final work to stakeholders, including the Creative Director, senior leadership, and other departments. Clearly articulate the vision, process, and rationale behind creative decisions.

Requirements

• Bachelor’s degree in graphic design (required)
• Minimum 8 years working in graphic design
• Minimum 3-5 years management experience overseeing designers, photographers, or other creative staff
• Proven success with high-profile brand design and content design
• Proven experience overseeing art direction and identity for high-profile global brands
• Experience in a creative leadership role
• Adobe Creative Suite
• Understanding of web, email, social design and content requirements
• Project Management Software (Wrike, Trello, Asana, etc.)
• Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)

Preferred

• Knowledge of basketball (preferred)
• Previous experience working with celebrities or professional sports players (preferred)