Responsibilities

• Lead Multi-Medium Storytelling: Coordinate content strategy across our blog, video production, design, data visualization, and short- and long-form narratives to create cohesive brand stories. Shape narrative strategy in real-time as business priorities evolve across major initiatives like planning, product launches, and executive visibility.
• Own Content Strategy & Distribution: Develop and execute owned channel strategies that maximize reach and engagement across all Lyft platforms.
• Drive Content Innovation: Push beyond traditional formats to explore new ways of telling Lyft's story - from interactive data experiences to documentary-style video series.
• Executive Social Media Content Creation: As approximately 25% of this role, support the social media presence of Lyft's senior executives, including the CEO, with LinkedIn and X as flagship platforms. Monitor for trends, ideate and develop content, including filming and editing short-form videos, among other ideas.
• Manage Cross-Functional Collaboration: Partner with social, executive communications, growth marketing, internal comms, and product marketing to ensure content supports broader business objectives. Serve as embedded strategic partner in Lyft's communications team, enabling rapid iteration and real-time decision-making with stakeholders.
• Measure & Optimize Performance: Work with analytics partners to establish KPIs and continuously improve content effectiveness (SEO/AEO, engagement, conversion) and drive impact against communications, marketing, and company objectives.
• Coordinate Creative Resources: Manage relationships with videographers, designers, writers, and other content creators to deliver high-quality outputs on deadline. Champion editorial decisions and coordinate complex creative workflows that require in-person presence and constant stakeholder alignment.
• Build Content Operations: Establish workflows, editorial calendars, and governance processes that enable scalable content production.