Senior Manager, Brand Content

Seattle, WA (On-site)

$88K/yr – $119K/yrSenior Level8+ years expFull time

Posted 4 months ago

Job Summary

Lead brand content systems and activation for a global cruise line, shaping scalable storytelling and cross‑functional execution.

  • Own design and evolution of brand content frameworks to enable consistent storytelling at scale.
  • Must-have: 8+ years in brand content, storytelling, or related roles in consumer brands.
  • Standout: Strong cross‑functional leadership across Creative, Marketing, Social, PR, and partnerships with matrixed teams.

Job Description

Responsibilities

  • Brand Content Architecture & System Design: Own the design, documentation, and evolution of brand content systems for scalable storytelling.
  • Translate brand strategy into structured, reusable content frameworks guiding stories across time and touchpoints.
  • Define standards for narrative structure, tone, modularity, and reuse channels with guest touchpoints.
  • Ensure content systems adapt across regions and formats while preserving brand integrity.
  • Integrate measurement to evaluate effectiveness and inform iteration within brand systems.
  • Proactively simplify or strengthen existing content structures and align with Brand leadership.

Requirements

  • Bachelor’s degree or equivalent professional experience in Marketing/Communications/Business or related field.
  • 8+ years of professional experience in brand content, storytelling, marketing, or consumer-facing roles.
  • Experience operating in a matrixed organization with multiple stakeholders.
  • Ability to independently drive outcomes and make decisions with accountability.
  • Working knowledge of collaboration tools and cross-functional management platforms.
  • Experience designing or implementing scalable brand content frameworks across channels.
  • Proven ability to translate strategic brand direction into actionable execution plans.
  • Experience partnering with Creative, Integrated Marketing, Social, PR, and commercial/operational teams.
  • Strong ability to manage complex initiatives with competing priorities and ambiguity.
  • Data-informed decision-making and capability to identify inefficiencies and practical solutions.

Benefits

  • Cruise and Travel Privileges for You and Your Family
  • Health Benefits
  • 401(k)
  • Employee Stock Purchase Plan
  • Training & Professional Development
  • Tuition & Professional Certification Reimbursement

Holland America Line

We are a collaboration of Holland America Line and Princess Cruises, innovators in Alaska tourism and advocates for the environment. We provide all the land-based logistics and operations in Alaska and the Yukon. We offer year-round positions and summer seasonal jobs for individuals just entering the workforce to those with life experiences. We operate hotels, a fleet of luxury motor coaches and the largest domed rail cars in the world; we offer both luxury and adventure that is truly unmatched. Don’t miss your chance to find adventure and work for the largest tour operator in Alaska! , , To view our year-round and summer jobs in Alaska and the Yukon, visit www.alaskatourjobs.com or www.yukontourjobs.com. , , Must be authorized to work in the United States or Canada. Holland America-Princess is unable to sponsor or take over sponsorship of employment visas at this time.

Anchorage, Alaska, USA
527 employees (23 in marketing)

Salaries

Posted range

$88K/yr – $119K/yr

Taken straight from the job posting.

See all Holland America Line salaries

Marketing Team

Marketing Team Size
3 (1% of company)

Traffic Signals

Monthly Visitors
5.6K
Traffic Source Mix
Search
40.3%
Direct
41.8%
Referral
7%
Social
9.6%
Paid
1.2%

Headcount Trend

Current headcount: ~527

Senior Manager, Brand Content

Holland America Line · Seattle, WA · On-site