Senior Manager, Brand & Communications

New York City, NY (Hybrid)

$121K/yr – $208K/yrSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own MCU's external and internal communications by shaping brand strategy, managing agency partnerships, and leading executive visibility to protect reputation and drive enterprise-wide narrative.

  • Brand and messaging ownership across internal/external touchpoints
  • Executive visibility and thought leadership through speaking, interviews, and content
  • Agency governance and collaboration to ensure on-brand, impact-focused campaigns

Job Description

Responsibilities

  • Own and lead MCU's brand and communications strategy, ensuring consistent, high-quality messaging across all external and internal touchpoints.
  • Manage and work closely with our advertising agencies and partners to deliver creative work that builds our reputation and business. This includes responsibility for our creative strategies, campaigns and media plans.
  • Lead, plan, and execute enterprise-wide Town Halls and Leadership Connections meetings, including content development, executive coordination, messaging alignment, production oversight, and post-event communication.
  • Develop MCU's annual public relations strategy in partnership with the external PR firm, including media relations, planning, storyline development, executive visibility, and proactive opportunity identification.
  • Work closely with executive leadership to develop and manage thought leadership platforms for the CEO and members of the Executive Leadership Team, including speaking opportunities, interviews, podcasts and bylined content
  • Develop and execute a scalable executive visibility and thought leadership strategy across relevant media and industry platforms.
  • provide strategic counsel to executive leadership on reputation management, brand positioning, and external communications.
  • Prepare, manage, and oversee all corporate communications related to brand, reputation, and public relations, including messaging frameworks, content development, governance and approvals, performance analysis, and enterprise internal communication.
  • Work with the PR firm to prepare press releases and media materials for MCU and the MCU Foundation
  • Oversee and manage external agency relationships, including MCU's marketing agency and public relations agency, ensuring clear scopes, accountability, performance measurement, and alignment with enterprise priorities.

Requirements

  • Bachelor or advanced degree in communications, journalism, public relations, marketing or related field.
  • 10+ years of experience in brand, communications, and public relations, with demonstrated leadership responsibility.
  • Public relations experience preferred.
  • Experience managing external PR agencies and/or content creators strongly preferred.
  • Ability to manage sensitive or confidential information with sound judgement.
  • Strong written, verbal, and digital communications skills.
  • Comfortable working with executive management, employees, media and the larger MCU community.
  • Impeccable copywriting and copy-editing abilities.
  • Excellent verbal communication and presentation skills.
  • Technologically proficient.

Preferred

  • Public relations experience preferred.
  • Strong ability to influence without authority.
  • Ability to navigate reputational challenges and work with executives through complex communication decisions
  • Proven ability to manage change
  • Capacity to take calculated risks and innovate
  • Experience in setting vision and strategy
  • Successful in communicating effectively
  • Proven ability to build, manage, and develop high-performing teams

Benefits

  • Medical, vision, dental, life, and disability insurance
  • flexible paid time off
  • 11 paid holidays annually
Municipal Credit Union logo

Municipal Credit Union

Municipal Credit Union has been serving the financial needs of our members since 1916. The credit union was chartered in response to the concern of New York City Mayor, John Purroy Mitchel, who wanted city employees to have a way to save at reasonable rates and a low cost borrowing alternative to loan sharks.MCU started out with one branch in the Municipal building using handwritten ledgers. At the end of the first year, nineteen charter account holders had combined deposits of $570. Today, we have 16 branches, over 630,000 members and $4.7 billion in assets.Our corporate mission is to build lifetime quality financial relationships with each member by providing competitive products and excellent service.Equal Housing Opportunity Lender. Federally Insured by NCUA.

Founded in 1916
New York, New York, USA
747 employees (20 in marketing)

Traffic Signals

Monthly Visitors
405.9K
Monthly Google Ads Budget
$146.2K
Traffic Source Mix
Search
43.5%
Direct
53.3%
Referral
2.6%
Social
0.1%
Paid
0.3%

Headcount Trend

Current headcount: ~747

Marketing Team

Marketing Team Size
18 (2% of company)

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