Senior Manager, Brand Advertising

McLean, VA (Hybrid)

$178K/yr – $203K/yrSenior Level7+ years expFull time

Posted 1 day ago

Job Summary

Own the development and leadership of integrated, multi-channel advertising strategies, guiding agencies and cross-functional teams to deliver evidence-based campaigns that meet business objectives.

  • Lead strategic briefs and ensure creative excellence within timelines and budgets.
  • Translate market data into actionable advertising strategies while upholding governance and compliance.

Job Description

Responsibilities

  • Strategic Leadership: Lead the creative brief development of integrated, multi-channel advertising strategies (e.g., TV, print, display, radio, OOH) that deliver on business objectives
  • Agency Management: Lead agency partners in executing against the strategic vision, ensuring creative excellence and adherence to timelines/budgets
  • Cross-Functional Collaboration: Serve as the primary advertising lead in collaboration with Brand Planning, Media, Sponsorships, Social, and Insights teams. Drive integration across the organization to ensure a cohesive, integrated brand campaigns
  • Evidence-Based Optimization: Champion the use of research, market data, and advertising effectiveness tools to build cases for creative choices and optimize ongoing campaign performance
  • Governance & Risk: Manage complex regulatory requirements and brand governance programs, ensuring all creative assets meet high standards of compliance and quality
  • Operational Excellence: Lead the team’s approach to process improvement, including creative development, reporting, and knowledge sharing across the team

Preferred

  • Master’s Degree
  • 7+ years of experience managing complex, integrated creative development across a variety of channels (video, audio, digital)
  • Significant experience managing senior level stakeholders and day to day creative delivery and production planning and execution with creative and media agency partners
  • Significant experience balancing tactical execution with strategic leadership, managing granular details while driving medium- to long-term initiatives
  • Expertise in navigating regulatory requirements and advertising governance
  • Proven ability to translate complex data and market insights into actionable advertising strategies
  • Proficiency in G-Suite (Slides, Sheets, Docs) and familiarity with advertising measurement tools (e.g., Kantar, Brand Effects)
  • Strong judgment, influence, and organizational skills, with a track record of driving cross-functional alignment with ability to prioritize independent tasks, socialize complex issues, and proactively identify comprehensive solutions

Benefits

  • Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
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Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Salaries

Posted range

$178K/yr – $203K/yr

Taken straight from the job posting.

Advertising median pay in the United States

$94K/yr

Most pay falls between $73K and $130K. Based on 411 salaries.

See all Capital One salaries

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K
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Senior Manager, Brand Advertising

Capital One · McLean, VA · Hybrid