Responsibilities

• Help build a brand people want to be part of, turning broader brand strategy into social, creator, influencers, partnerships, experiential, and community building programs that build awareness, relevance, and connection with consumers
• Turn strategy into ideas people care about, developing plans, programs, and experiences that bring So Good So You to life, get people’s attention, and give them a reason to talk about and share the brand
• Build our community and grow the conversation around So Good So You, creating meaningful ways for people to discover us, connect with us, and feel part of what we’re building
• Find opportunities others might miss. Stay close to what’s happening across social, creators, culture, and consumer behavior. Bring us the creator we should know, the partnership we should make, the place we should show up, the conversation we should join, or the idea we haven’t thought of yet
• Connect the work across the areas you lead, making sure social, creators, partnerships, community, and real-world experiences build on one another rather than becoming a collection of one-off tactics
• Lead and develop your team, setting clear priorities and a high bar, giving meaningful feedback, creating accountability, and helping people grow
• Bring together the right people to make the work happen, whether that’s your team, an agency, a creator, a partner, a specialist, or you stepping in yourself. Give clear direction, keep the work moving, and hold everyone accountable for delivering
• Know what’s working and make it better, setting clear goals, learning from performance and consumer feedback, and using those learnings to make smarter decisions about what we do next

Requirements

• 5+ years of experience in brand activation, integrated marketing, social, influencer/creator, community, experiential, partnership, integrated, or consumer marketing, either brand-side or agency-side, ideally working with consumer brands
• A track record of building modern, social-first consumer brands, with examples of work that drove attention, conversation, engagement, and brand relevance
• Significant experience with social media and a strong understanding of social platforms, creators, trends, communities, and how brands earn attention
• Experience working across multiple areas such as social, influencer/creator, partnerships, experiential, and community, with a strong understanding of how they can work together
• Experience taking a brand strategy or brief, turning it into a clear plan, and leading the work from idea through execution
• Experience managing and developing people, as well as leading agencies, contractors, creators, and other external partners
• Strong creative judgment and communication skills, with the ability to clearly explain an idea, give direction, and bring people along

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred

Benefits

• Health, dental, and vision insurance — we cover 80% of premiums for you and your dependents
• 401(k) with a 3% company match — because building wealth shouldn't wait
• $500 annual company contribution to your FSA — real dollars toward real expenses
• Discretionary Time Off — no accrual, take the time you need (exempt roles)
• 12 weeks Paid Primary Caregiver Leave — because growing families shouldn't have to choose
• 4 weeks Paid Secondary Caregiver Leave — for partners, too
• Full peace-of-mind coverage — Short Term and Long Term Disability, Life Insurance, and AD&D
• Opportunities to connect and give back — team gatherings and volunteer days throughout the year
• Benefits are subject to eligibility requirements.