So Good So You logo

So Good So You

Brand · Food and Beverage Services

5.0

Company overview

So Good So You is the number one premium functional shot brand, and one of Inc. 5000’s Fastest Growing Brands for 5 years in a row, using only certified-organic, non-GMO-verified ingredients in each of our juice shots.As a Certified B CorporationTM, all of our juice shots are made at our 100% renewable energy-powered, zero-waste production facility in Minneapolis, MN, with bottles made from 100% recycled materials, which are also 100% recyclable. How cool is that?We are a woman-owned, WBENC-certified Benefit Corporation founded on the core value that the products we create and the materials we buy and use are a direct connection to a larger community and purpose.Our Promise:• Real ingredients: No additives or fillers added ever• Full transparency: All ingredients are always listed on our packaging• High quality: Each shot is HPP-treated to remove the bad and keep the good• Eco-friendly: Produced in a zero-waste facility with 100% renewable energyWe are committed to driving positive change for health and well-being, ensuring everything we do is For the Love of Body & PlanetTM.
Founded in 2014
Minneapolis, Minnesota, USA
136 employees (13 in marketing)
100% recommend to a friend
100% positive business outlook

Salaries

Typical salary range

$120,000 – $140,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +15.3% year over year

Funding

Total funding

$16.1M

Last raise

$14.5M

Series C, 6 years ago

Funding history

Nov 2020

Series C So Good So You · $14.5M

Oct 2016

Venture Round So Good So You · $1.6M

Audience

Monthly website visitors
14.7K
Month over month+8.8%
Quarter over quarter+34.5%
Top sourceDirect (49.1%)
Ad budget per month$255.5
Average search rank36.6
Traffic source mix
Direct
49.1%
Search
27.6%
Social
15.9%
Referral
6%
Paid referral
1.3%

LinkedIn followers

Follower count and growth

Total followers

8K

12-mo growth

+20.5%

Monthly growth

+13.1%

News

Links