Responsibilities

• Champion the evolution and activation of H&R Block's brand strategy, positioning, and platform.
• Help shape messaging frameworks, strategic narratives, and communication priorities.
• Establish clear measurement frameworks for brand health and activation performance.
• Lead development of enterprise brand activations, tentpole programs, partnerships, sponsorships, and cultural moments - connecting paid, earned, and owned efforts.
• Support development of thought leadership, community programs, and cause-related initiatives.
• Lead the systems, processes, tools, and governance that enable effective brand management and enterprise consistency.
• Partner with Internal Communications, HR, and enterprise leaders to embed the H&R Block brand throughout the associate experience, ensuring employees understand our purpose, positioning, and role in delivering the brand promise.
• Coach, develop, and inspire a high-performing team.
• Foster a culture of strategic thinking, collaboration, curiosity, and accountability.

Requirements

• Bachelor's degree in Marketing, Communications, Business, Public Relations, Advertising, or a related field
• 7+ years of experience in brand marketing, experiential marketing, partnerships, sponsorships, program management, or related disciplines
• Demonstrated experience leading complex, cross-functional marketing programs from strategy through execution
• Strong understanding of brand strategy, customer engagement, and integrated marketing principles
• Experience managing agencies, vendors, partnerships, and external stakeholders
• Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously
• Experience developing activation plans, managing budgets, and measuring program performance
• Excellent communication, presentation, and stakeholder management skills
• Ability to influence and collaborate effectively across all levels of the organization
• Experience leveraging customer insights and performance data to inform strategy and decision-making

Preferred

• Master of Business Administration
• Experience in a large matrixed marketing organization
• Experience with franchised, multi-unit retail, financial services and/or seasonal businesses

Benefits

• Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.