Responsibilities

• Responsible for owning and overseeing all digital media activation for respective brand(s).
• Channels include: Programmatic, Paid Social, Biddable 3PD and Paid search.
• Ensuring team is executing campaigns according to brand/agency plans and continually optimizing to drive superior performance
• Develop POV’s and strategic recommendations that will improve performance and aligns with the overall goals of the brand(s)
• Collaborate with external partners to drive joint business plans, strategic sessions, QBRs, and campaign performance.
• Work closely with the larger demand generation teams (Audience Planning, Analytics, Data and Tech) to setup and ensure audiences strategies are being properly implemented and tested.
• Possess a well-developed analytical ability and a proven track record of extracting tangible insights from large data sets
• Ensure all partners and ad tech tools are being leveraged and your team is producing reports that display the impact of the media being bought
• Work with your team to ensure billing and budget pacing is handled accurately and on time
• Mentor, train, and develop jr level team members on biddable team to continually strengthen the department and assist in succession planning across your direct team

Requirements

• 5+ years of hands-on experience in SEM, Paid Social or Programmatic and / or biddable media
• 5+ years working in media buying either on the agency side or the client side
• Experience managing people and projects
• Demonstrated experience in problem solving and managing multiple tasks
• Ability to lead teams and deliver results
• Excellent project management skills (proficiency in Excel/PPT/SharePoint will be key)
• Ability to balance multiple priorities and meet project deadlines
• Excellent oral and written communication skills
• Ability to lead and influence others
• Personal integrity, humility, an appreciation for the power of true teamwork