Responsibilities

• Partner with Ad Sales, and client-facing teams to identify advertiser needs and develop scalable audience solutions that support revenue growth.
• Develop and maintain a portfolio of enterprise audience products, including standardized audience definitions, audience packages, and reusable audience segments that can be leveraged across Hearst's consumer divisions.
• Create compelling sales enablement materials—including audience one-pagers, audience profiles, methodology documentation, and pitch materials—that clearly communicate audience composition, scale, insights, and business value.
• Collaborate with the VP, Audience Analytics to evaluate audience performance, identify new audience opportunities, and optimize audience offerings based on advertiser demand and campaign outcomes.
• Coordinate the activation of enterprise audiences across advertising platforms (GAM), clean rooms, demand-side platforms (DSPs), data management platforms (DMPs), and other activation technologies.
• Serve as the primary liaison between Audience Analytics, Ad Sales, Product, and Engineering, to ensure audiences are accurately built, documented, governed, and delivered.
• Manage the end-to-end lifecycle of enterprise audience products, including intake, prioritization, governance, documentation, activation, and ongoing optimization.
• Establish best practices, documentation standards, and governance processes for enterprise audience development and activation across Hearst.

Requirements

• 6–10 years of experience in audience strategy, advertising technology, marketing technology, customer analytics, audience development, sales strategy, or digital media.
• Strong understanding of digital advertising ecosystems, audience segmentation, identity resolution, audience activation, and consumer data products.
• Experience partnering with Ad Sales, Sales Strategy, Marketing, Product, or Analytics teams to develop advertiser-facing solutions and support revenue-generating initiatives.
• Demonstrated ability to translate business needs into scalable audience products and operational workflows.
• Experience working with ad sales and other audience activation platforms, including CDPs, DMPs, DSPs, clean rooms, identity platforms, or other advertising technology solutions.
• Strong analytical skills with experience evaluating audience performance, campaign effectiveness, and audience utilization.
• Excellent project management and stakeholder management skills, with the ability to coordinate cross-functional initiatives across business and technical teams.
• Outstanding written and verbal communication skills, including experience creating executive presentations, sales collateral, and client-facing documentation.
• Bachelor's degree required; advanced degree preferred.

Preferred

• Preferred experience in publishing, digital media, advertising technology, audience measurement, first-party data strategies, or enterprise audience platforms.