Senior Manager, Amazon Media & Growth

New York City, NY (On-site)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own Amazon performance across the marketplace, owning full funnel strategy, category growth, and cross‑channel alignment with brand teams.

Full-funnel retail media architecture and budget strategy with an eye on New-to-brand growth.
Direct Amazon Ads and DSP tactics managed with agency input and cross‑functional partners.
Diagnose performance shifts and translate search behavior into actionable category insights.

Job Description

Responsibilities

Performance Media Leadership (Hands-On + Agency Oversight)
Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input
Conduct hands-on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting
Identify gaps in impression share, coverage, and defensive/offensive keyword strategy
Ensure full-funnel architecture (search, competitor conquesting, retargeting, prospecting)
Guide agency on: Budget flighting, Efficiency vs growth tradeoffs, TACoS / blended ROAS, New-to-brand acquisition
Diagnose sudden performance changes (impression drops, CVR shifts, buy box issues, etc.)
Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales
Category & Growth Strategy
Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture)

Requirements

5–8+ years in Amazon performance marketing or retail media
Direct hands-on experience in Amazon Ads Console and/or DSP
Experience managing external agencies
Strong understanding of: Keyword strategy and search term mining
Full-funnel retail media architecture
Budget allocation frameworks
New-to-brand metrics
Experience working cross-functionally with brand, sales, and finance
Strong commercial acumen — understands P&L impact of media decisions

Preferred

Experience in CPG or consumer goods
Vendor Central experience
Familiarity with Pacvue, Skai, or similar bid management tools
Familiarity with Amz performance management tools (Stackline, Circana etc)
Experience building retail media strategy decks for senior leadership

Benefits

We offer a competitive benefits package
go to https://mybenefits.wpp.com/public/welcome for more details.

WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

WPPmedia.com