Responsibilities

• Performance Media Leadership (Hands-On + Agency Oversight)
• Direct Amazon Sponsored Ads (SP, SB, SD) and DSP strategy with agency input
• Conduct hands-on audits of campaign structure, keyword strategy, bidding logic, budget allocation, and search term harvesting
• Identify gaps in impression share, coverage, and defensive/offensive keyword strategy
• Ensure full-funnel architecture (search, competitor conquesting, retargeting, prospecting)
• Guide agency on: Budget flighting, Efficiency vs growth tradeoffs, TACoS / blended ROAS, New-to-brand acquisition
• Diagnose sudden performance changes (impression drops, CVR shifts, buy box issues, etc.)
• Partner with the sales team and finance to analyze weekly performance drivers and forecast media attributed sales
• Category & Growth Strategy
• Build Amazon category growth strategies (assortment, hero SKUs, price-pack architecture)

Requirements

• 5–8+ years in Amazon performance marketing or retail media
• Direct hands-on experience in Amazon Ads Console and/or DSP
• Experience managing external agencies
• Strong understanding of: Keyword strategy and search term mining
• Full-funnel retail media architecture
• Budget allocation frameworks
• New-to-brand metrics
• Experience working cross-functionally with brand, sales, and finance
• Strong commercial acumen — understands P&L impact of media decisions

Preferred

• Experience in CPG or consumer goods
• Vendor Central experience
• Familiarity with Pacvue, Skai, or similar bid management tools
• Familiarity with Amz performance management tools (Stackline, Circana etc)
• Experience building retail media strategy decks for senior leadership

Benefits

• We offer a competitive benefits package
• go to https://mybenefits.wpp.com/public/welcome for more details.