Senior Manager, Amazon

Responsibilities

• Channel Strategy & Leadership
• Leading the Amazon channel day-to-day execution and strategic guidance for Jellycat North America (roadmap, annual operating plan, P&L targets, and omnichannel integration model) in partnership with the Director of eCommerce
• Optimizing the product mix through data analysis to determine which products launch on Amazon and in what sequence
• Building & maintaining the eCommerce LTV model, translating financial data into strategic insights
• Owning the Amazon P&L: weekly revenue tracking, FBA fee monitoring, advertising ROI, contribution margin reporting, and holding the agency and operations team to their respective KPIs
• Agency Acquisition & Management
• Leading the agency selection process in partnership with the Director of eCommerce: evaluate shortlisted agencies against the capability framework developed in the business case, complete reference checks, and make the final recommendation with the Director of eCommerce
• Owning the day-to-day relationship and strategic direction-setting for the appointed Amazon agency
• Setting the advertising strategy with the Director of eCommerce that the agency executes: full-funnel media architecture across Sponsored Products, Sponsored Brands, DSP, and Streaming TV
• Reporting & Analytics

Requirements

• 5+ years of direct Amazon experience, with at least 3 years as the owner or co-owner of a brand's Amazon Seller Central (3P) business at a revenue scale of $10M+ annually
• Be located in Minneapolis, MN, New York, NY, or remotely in the EASTERN TIME ZONE of the United States.
• Proven distributor-to-in-house experience: you have managed or played a lead role in a distributor to in-house Seller Central migration for a branded consumer goods company. You know where the sticking points are: buy box loss during transition, ranking recovery, and ASIN migration sequencing
• Premium brand fluency: experience working with brands where Amazon is a brand-building and customer acquisition channel, not just a revenue channel. You understand why content quality, character storytelling, and price integrity matter on Amazon as much as TACoS and ROAS
• Full-funnel Amazon Advertising mastery: you can build and own a Sponsored Products + Sponsored Brands + DSP campaign architecture. You understand how Amazon Marketing Cloud works and have used it to generate a meaningful insight that changed a commercial decision
• Cross-functional stakeholder management: you have driven IT, Operations, and Finance deliverables as a business owner
• Agency management experience: you have managed or worked alongside an Amazon agency. You know what good agency output looks like, what questions to ask in an agency pitch, and how to structure a contract that protects the brand's data ownership and performance accountability
• Analytically rigorous: you are comfortable in Excel building P&L models, contribution margin analyses, and LTV calculations
• Bachelor's degree in Business, Marketing, or related field or equivalent professional experience

Preferred

• Bonus – Annual discretionary bonus tied to both company performance and personal contribution.
• Health Coverage – Medical (Blue Cross Blue Shield + generous Health Savings Account contribution), dental, vision, disability, and life insurance — most of it on us.
• 401k – We'll match every single dollar up to 5% of your salary. Free money for your future!
• 30 Days PTO – Prorated and then loaded at the start of each year. Vacation and sick time combined, and yours to use.
• Employee Assistance Program – Confidential support for whatever life throws your way.
• Social Events – A very active social committee keeping the calendar full of celebrations and good times.
• Physical Requirements: Prolonged periods of sitting at a desk and working on a computer