Senior Manager, Affiliates

New York City, NY (Hybrid)

$82K/yr – $100K/yrSenior Level4+ years expFull time

Posted 10 days ago

Job Summary

Own and drive end-to-end affiliate marketing programs, overseeing client and partner relationships, cross-team strategy development, and campaign planning, execution, and optimization to meet performance goals across lead generation and bookings.

  • Lead client communications, strategic recommendations, and business reviews.
  • Partner with cross-channel teams to align affiliate strategies with broader digital objectives.
  • Manage campaigns from setup through optimization, using data and insights to hit KPIs.

Job Description

Responsibilities

  • Client & Partner Management: Build and maintain strong client relationships through industry expertise, effective communication, and responsive service. Serve as a primary day-to-day contact for client questions, requests, and program updates. Develop a strong understanding of client brands, business objectives, and competitive landscapes. Lead and participate in client meetings, presentations, and business reviews. Provide strategic recommendations supported by data, insights, and industry best practices.
  • Strategy & Collaboration: Partner closely with Affiliate teams, Client Services, Planning, and cross-channel teams including Paid Search, SEO, Social, Programmatic, and Retail Media. Develop and execute affiliate strategies that align with broader digital marketing objectives. Monitor campaign performance and adjust plans as business needs, budgets, and objectives evolve. Collaborate across teams to achieve campaign goals and performance targets.
  • Campaign Management & Performance: Plan, execute, and manage affiliate partnership campaigns, including account setup, network implementation, partner development, budget allocation, and pacing. Analyze campaign performance and lead optimization efforts to improve results and achieve client objectives. Manage programs against established KPIs and performance goals. Leverage data, technology, and reporting tools to identify opportunities, troubleshoot issues, and drive program growth. Conduct industry research, competitive analyses, and program audits to support client recommendations and new business opportunities.

Requirements

  • Bachelor's in Marketing, Advertising, Communications, or a related field
  • 4-7 years of experience in affiliate marketing, partnership marketing, performance marketing, or a related field within an agency, affiliate network, partnership platform, or in-house marketing team.
  • Experience within the travel, hospitality, or related industries.
  • Experience managing performance-based marketing programs focused on lead generation, customer acquisition, bookings, reservations, completed stays, subscriptions, or similar conversion-based objectives.
  • Strong analytical skills with experience using Excel and performance reporting tools to develop actionable insights.
  • Experience with one or more affiliate platforms, including Impact.com, Partnerize, CJ Affiliate, AWIN, or Rakuten Advertising.
  • Ability to work independently while effectively managing multiple priorities and deadlines.
  • Experience working with a diverse range of affiliate, publisher, and partner relationships.
  • Strong written, verbal, and presentation skills with the ability to communicate effectively with clients and internal stakeholders.
  • Experience managing complex datasets, reporting processes, and invoicing activities with accuracy and attention to detail.

Benefits

  • Medical, vision, and dental insurance,
  • Life insurance,
  • Short-term and long-term disability insurance,
  • 401k,
  • Flexible paid time off,
  • At least 15 paid holidays per year,
  • Paid sick and safe leave, and
  • Paid parental leave.
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Dentsu

3.4 Glassdoor

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

Founded in 2001
Tokyo, JP
18K employees (4,521 in marketing)
60% recommend to a friend
68% CEO approval

Salaries

Posted range

$82K/yr – $100K/yr

Taken straight from the job posting.

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Senior Manager, Affiliates

Dentsu · New York City, NY · Hybrid