Responsibilities

• Operational Excellence: Act as in-house affiliate marketing expert to support marketing teams full funnel campaigns, promo support for e-commerce teams and scale across all SEA lines of business
• Establish best practices, testing roadmaps, governance, and playbooks for affiliate marketing across the organization.
• Ensure brand consistency and operational efficiency for all social activities and scale across all lines of business.
• Cross-Functional Collaboration: Partner with marketing, ecommerce and Employee Purchase Program (EPP) teams to integrate affiliate marketing into broader campaigns, product launches and promotional events
• Serve as the central affiliate media expert for the organization.
• Program Management: Oversee all aspects of the affiliate program, providing affiliate program support to the marketing & ecommerce teams, including partner recruitment, proposal recommendation (placements, cashback, etc.), optimization recommendations, budget forecasting and budget pacing.
• This includes an emphasis on partnering with influencer & PR teams for content creator & publisher activations to drive brand awareness and conversions.
• Could manage one contractor
• Relationship Management: Cultivate and maintain strong relationships with key affiliate partners, networks, and internal stakeholders. You'll be our brand's ambassador in the affiliate space.
• You will also be responsible for managing and optimizing our employee pricing programs as a key affiliate initiative in partnership with the EPP team.
• Performance & Analytics: Use data to drive decisions. You'll be responsible for identifying opportunities for optimization and growth and being a resource for the marketing teams, analyzing performance.
• Innovation: Stay ahead of industry trends and a continuously evolving landscape. You'll explore new opportunities, technologies, and partnerships to keep our program at the forefront of affiliate marketing.
• Test and learn new strategies to maintain a competitive advantage and share across all SEA lines of business
• Experience using Affiliate Marketing to drive GEO visibility in LLM's visibility (Gemini, ChapGPT, etc.)
• Organizational Insight Sharing: Act as a central liaison to facilitate the cross-sharing of insights, best practices, and test and learn findings across SEA