Senior Manager, Advanced Media Analytics

Hoboken, NJ (On-site)

$119K/yr – $179K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive advanced analytics for ROI and experimentation to guide media effectiveness and activation.

  • Must-have: 6+ years in advanced analytics with statistical modeling and causal inference.
  • Standout: Experience with clean room privacy-safe environments (AMC, LiveRamp, Scintilla).

Job Description

Responsibilities

  • Serve as the primary technical expert for advanced analytics, leading the development and application of new methodologies for ROI measurement, experimentation, and audience activation.
  • Design and execute statistically rigorous experiments (e.g., A/B tests, multi-cell tests) to evaluate media and marketing effectiveness.
  • Lead the use of clean rooms and privacy-safe environments (e.g., AMC, LiveRamp, Scintilla) for data integration, measurement, and activation.
  • Advance the organization’s capabilities in causal inference, incrementality measurement, and advanced statistical modeling.
  • Collaborate with cross-functional teams (media, data engineering, marketing, external partners) to ensure analytics solutions are actionable and aligned with business objectives.
  • Translate complex analytics into clear, actionable insights for stakeholders.
  • Mentor and develop junior analytics talent, fostering a culture of technical excellence and innovation.
  • Works with Data Engineering (for model deployment and data integration) and Performance Analytics (for applying methodologies and interpreting results). Does not own dashboard curation or routine reporting.

Requirements

  • Bachelor’s degree in Statistics, Mathematics, Data Science, or a related field.
  • 6+ years of experience in advanced analytics, data science, or a related field.
  • Deep hands-on expertise in statistical modeling, experimental design, and causal inference.
  • Proficiency with Python, R, or similar analytics programming languages.
  • Experience with clean room environments and privacy-safe data integration for measurement and activation.
  • Demonstrated ability to design and execute robust ROI analyses and experiments.
  • Strong communication skills, with the ability to translate technical findings for non-technical audiences.

Preferred

  • Experience with media and marketing analytics in a consumer goods or digital environment.
  • Familiarity with cloud data platforms (e.g., AWS, GCP, Azure) and advanced analytics tools.
  • Experience with audience segmentation and activation in privacy-safe environments.
  • Master’s or PhD in a quantitative discipline.
  • Experience mentoring or leading analytics teams.

Benefits

  • health insurance (including prescription drug, dental, and vision coverage)
  • retirement savings benefits
  • life insurance and disability benefits
  • parantal leave
  • sick leave
  • paid vacation and holidays
  • access to numerous voluntary benefits
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Unilever

Every day, 3.4 billion people around the world enjoy our products - from ground-breaking brands like Hellmann's, Domestos, Dove and Rexona (to name just a few). Our brands lead the way - innovating in their fields, delighting their consumers and powering our business forward. And it is our people who make everything happen. Our bright and curious people who imagine and create the future - diverse, passionate and ambitious people. A role with us means endless opportunities with global brands that make markets and people who play to win. We make markets and create cultures through some of the biggest brands and best-known products in the world. Talented teams in 190 countries redefine the way we do business and set new standards for our brands. Always learning, always innovating. Is this your moment?

London, England, GBR
128K employees (15,146 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$1.7K
Traffic Source Mix
Search
40.9%
Direct
38.4%
Referral
11.1%
Social
8.6%
Paid
0.8%

Headcount Trend

Current headcount: ~128K

Marketing Team

Marketing Team Size
13,404 (10% of company)
Median Career Experience
16 years
Median Tenure
9.3 years
Marketing Roles Posted (Last 30 Days)
16

Funding

Total Funding
$20.9M
Last Raise
$20.9M
Grant, 2 years ago

Funding History

  • Mar 2024
    Grant • $20.9M

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