Senior Lifecycle & Retention Marketing Manager at LettrLabs | Los Angeles, CA | $150K/yr – $170K/yr

Senior Lifecycle & Retention Marketing Manager

Los Angeles, CA (On-site)

$150K/yr – $170K/yrSenior Level4+ years expFull time

Posted 3 months ago

Job Summary

Own a revenue engine for a B2B SaaS lifecycle using the LettrLabs platform that spans pre-purchase nurture through activation, retention and expansion, working directly with founders and GTM leadership to ship programs that prove impact.

Lifecycle ownership: pre-purchase nurture, activation, onboarding, retention, and expansion
Channel mix: email and direct mail sequences that scale as inbox clutter grows
Revenue and measurement: tie campaigns to conversion rates, net revenue retention, and ARR expansion

Job Description

Responsibilities

Own a revenue function with direct, measurable impact — not a support role
Use the product you market: full access to LettrLabs' direct mail automation platform
Build multi-channel programs (email + direct mail) as email inboxes get more crowded
Work directly with Co-Founders & GTM leadership — your work ships fast and results are visible
Full lifecycle from pre-purchase nurture → activation → retention → expansion
Automated lead nurture sequences that drive first purchase without sales intervention
Onboarding programs that reduce time-to-activation
Monthly-to-annual upgrade and upsell programs
Win-back and re-engagement for churned/dormant accounts
Lifecycle reporting tied to conversion rates, NRR, and expansion ARR

LettrLabs

We streamline your direct mail marketing with our advanced automated platform.Our industry-leading robotics write each card with a ballpoint pen for a personalized touch, with unparalleled production times and volumes.With targeting solutions like Recipient Search and Radius Mail, you can easily find new leads through map or list-based searches. Our API integrations, multi-step campaign tools, and automated solutions save you time and enhance your campaign effectiveness.LettrLabs has a track record of delivering outstanding results across various industries, including home services, e-commerce, non-profits, and real estate, helping you maximize your marketing impact and ROI.Contact us today to discover the incredible value we can bring to your business.

Founded in 2020

Los Angeles, California, USA

26 employees (3 in marketing)

www.lettrlabs.com