Senior Lifecycle Marketing Manager

Responsibilities

• Lifecycle Strategy & Execution
• Design and execute lifecycle programs across onboarding, reactivation, loyalty, and win-back stages
• Create and manage triggered campaigns based on behavioral data and customer segmentation
• Partner with product and customer success to identify key journey moments and engagement gaps
• Own campaign planning, testing, and optimization from concept through analysis
• Email & CRM Channel Ownership
• Manage Xometry’s email marketing program as a lifecycle engagement channel; test new channels for engagement, often in partnership with Performance Marketing team
• Develop audience segmentation frameworks that reflect buyer needs, engagement levels, and platform usage
• Implement and refine behavioral triggers to drive meaningful touchpoints and reduce drop-off
• Collaborate with content, design, and ops teams to ensure high-quality execution

Requirements

• 6+ years of experience in lifecycle, CRM, or retention marketing roles—preferably in B2B, SaaS, or marketplace environments
• Hands-on experience with marketing automation and CRM platforms—HubSpot and Salesforce experience preferred
• Experience implementing and optimizing marketing strategies using AI-powered tools.
• Strong understanding of segmentation strategy, user behavior modeling, and trigger-based automation
• Skilled in analyzing campaign performance and iterating on messaging and delivery
• Proficiency in Google suite of software (Sheets, Slides, etc)
• Comfortable collaborating across product, sales, content, and technical teams
• Bachelor's degree in marketing, business, or related field; advance degree preferred

Benefits

• We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.