Senior Lifecycle Marketing Manager, Provider Marketing (Alma)

Responsibilities

• Own and optimize end-to-end lifecycle marketing strategies to improve provider engagement and satisfaction.
• Design and launch multi-channel campaigns tailored to key moments across the provider journey.
• Oversee the strategy and execution of email, SMS, and in-app messaging that supports providers from onboarding through long-term engagement.
• Partner closely with cross-functional teams including Clinical Operations, Product, and Data to ensure message alignment and a seamless experience.
• Use performance data and experimentation to inform continuous improvements in messaging and delivery.
• Build scalable segmentation and journey strategies that reflect provider behaviors, specialties, and needs.
• Serve as the primary builder of AI-enabled marketing workflows—using AI as a default starting point to draft, personalize, stress-test, and iterate on multi-channel messaging and campaign copy to accelerate GTM velocity and output quality.
• What success looks like in this role:
• Build and launch full-funnel lifecycle programs for the provider network—owning everything from strategy and segmentation to copywriting, journey building, and outcome measurement.
• Establish foundational playbooks and processes that standardize provider engagement at scale across onboarding, activation, retention, and re-engagement.

Requirements

• 6+ years of experience in lifecycle or retention marketing, ideally in healthcare or a marketplace environment.
• Proven success leading multi-channel engagement programs from strategy through execution.
• Experience with segmentation, personalization, and testing strategies.
• Proficiency in marketing automation and analytics platforms (e.g., Iterable).
• Advanced AI fluency (IC 4–7 / Manager level): Demonstrated ability to use AI tools for messaging stress-testing, rapid drafting, campaign analysis, and building reusable prompts/frameworks to compress the insight-to-execution loop.
• Strong collaborative abilities with excellent written and verbal communication skills.
• A passion for improving healthcare outcomes and the provider experience.
• Ability to travel occasionally for team or company events as required.

Preferred

• Experience in the mental health or health-tech space.
• Experience designing journeys specifically for two-sided marketplaces or healthcare providers.

Benefits

• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.