Responsibilities

• Own the lifecycle strategy and roadmap end to end. Define the audience framework, lifecycle moments, journey architecture, channel strategy, orchestration approach, personalization model, and prioritized use cases that guide Patreon’s lifecycle investment.
• Champion both sides of Patreon’s ecosystem. Develop a deep understanding of fan and creator motivations and behavior, identify the highest-impact opportunities across both lifecycle journeys, and ensure programs strengthen the relationship among fans, creators, and Patreon. Initially, focus the greatest investment on building the fan lifecycle while maintaining thoughtful, effective creator communications.
• Build and execute multi-channel programs. Personally design, write, build, QA, launch, and optimize high-priority campaigns and automated journeys in Braze across lifecycle touchpoints.
• Lead lifecycle’s marketing technology agenda. Assess the current stack, define the roadmap for Braze and adjacent capabilities, improve platform configuration, shape integration and data requirements, manage vendor relationships, and build business cases for priority investments.
• Own audience and data quality. Partner with Data Science, Data Engineering, Engineering, Product, Trust & Safety, and Policy to define source-of-truth attributes, improve data freshness, establish durable suppression logic, and ensure targeting and personalization are accurate and safe.
• Create the lifecycle operating model. Establish a clear intake, prioritization, planning, build, localization, QA, approval, launch, and post-launch process. Maintain the lifecycle calendar, make tradeoffs visible, and ensure urgent requests do not displace strategic work without deliberate prioritization.
• Protect channel health and user trust. Own deliverability, frequency management, audience overlap, consent and unsubscribe requirements, compliance readiness, high-risk send safeguards, and incident-response standards.
• Develop the measurement and experimentation system. Define KPIs tied to engagement, conversion, retention, and downstream creator value; build or commission dashboards; design rigorous tests; synthesize results; and turn learnings into program improvements.
• Lead cross-functional delivery. Bring the right partners together, clarify decision rights and ownership, surface dependencies early, and drive complex initiatives from ambiguous problem through launch and measurement.
• Raise the bar for lifecycle across Patreon. Serve as the company’s expert on when and how to use lifecycle channels, create self-serve guidance and reusable systems, coach collaborators, and influence roadmaps without relying on formal authority.

Requirements

• 8+ years in lifecycle, CRM, retention, growth, or a related field, including experience owning complex programs at meaningful scale.

Preferred

• Experience with Iterable and platform migrations is a plus.
• Equivalent experience that demonstrates the capabilities above is welcome.

Benefits

• Patreon offers a competitive benefits package including and not limited to salary, equity plans, healthcare, flexible time off, company holidays and recharge days, commuter benefits, lifestyle stipends, learning and development stipends, patronage, parental leave, and 401k plan with matching.