Senior Lifecycle Marketing Manager at Mudflap | Palo Alto, CA | $130K/yr – $170K/yr

Mudflap

Senior Lifecycle Marketing Manager

Palo Alto, CA (Hybrid)

$130K/yr – $170K/yrSenior Level6+ years expFull time

Posted 7 weeks ago

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Job Summary

Own end-to-end lifecycle marketing and AI-powered personalization to drive activation, retention, and expansion across multiple channels, with cross-functional rinse and repeat from Sales, RevOps, and Product to fuel growth.

Lifecycle ownership: roadmap, activation to win-back, and KPI linkage to revenue.
AI-enabled engagement: propensity scoring, churn risk, and personalized multi-channel campaigns.

Job Description

Responsibilities

Define and own the lifecycle marketing roadmap from first impression through activation, retention, expansion, and win-back.
Lead AI and ML-powered personalization across owned channels with partnerships with Data Science on propensity models and churn risk scoring.
Design, build, and optimize multi-channel lifecycle campaigns (email, SMS, push, in-app, WhatsApp, etc.) with hands-on Braze work.
Build onboarding, nurture, activation, and retention programs to help customers realize value faster.
Partner with Sales and RevOps to develop lifecycle programs that support lead conversion, activation, expansion, and revenue growth.
Create and maintain customer journey insights, messaging frameworks, nurture programs, and enablement assets for Sales.
Build cross-sell and upsell programs driving adoption across Mudflap’s product portfolio.
Own lifecycle KPI reporting and connect campaign performance to business outcomes.
Identify customer, market, and competitive insights to inform lifecycle strategy.
Collaborate with Product, Engineering, Data Science, and Brand to improve data infrastructure and lifecycle capabilities.
Serve as the lifecycle marketing voice in growth planning and cross-functional coordination.