Gusto, Inc.

Senior Lifecycle Marketing Manager

San Francisco, CA (Hybrid)

$134K/yr – $197K/yrSenior Level8+ years expFull time

Posted 4 days ago

Job Summary

Own end-to-end email campaigns and webinar programs, shape AI-powered segmentation and personalization, and partner with product, analytics, and marketing teams to drive channel health and roadmap.

  • Plan, build, QA, launch, and report on email campaigns
  • Develop AI-powered workflows for segmentation and personalization

Job Description

Responsibilities

  • Plan, build, QA, launch, and report on email campaigns for the accountant/indirect channel using both third-party tools and Gusto's proprietary agentic email tool
  • Own the health of the webinar program: calendar management, stakeholder collaboration, production, promotion, follow-up, and reporting
  • Build and continuously improve AI-powered/agentic workflows for segmentation, personalization, and reporting
  • Partner with Product Marketing, Community Marketing, Analytics, and Product to plan and prioritize the channel roadmap
  • Analyze campaign and program performance, run tests, and bring forward recommendations on channel health

Requirements

  • 8+ years of experience in lifecycle, growth, CRM, or channel/partner marketing
  • Hands-on experience with an enterprise-level marketing automation platform (Marketo or Iterable strongly preferred; other enterprise tools considered)
  • Demonstrated experience building and directing AI-powered or agentic workflows for real marketing tasks, not just using AI as a drafting assistant
  • Proven end-to-end ownership of email campaigns and webinar production programs
  • Strong copyediting/copywriting skills, with the ability to adapt tone and voice across audiences
  • Cross-functional collaboration experience across Product Marketing, Analytics, and Product teams
  • Bachelor's degree or equivalent practical experience

Salaries

Posted range

$134K/yr – $197K/yr

Taken straight from the job posting.

The middle of this range ($166K) is 18% above the median base salary for Senior Lifecycle Marketing Manager roles in the United States ($140K).

Senior Lifecycle Marketing Manager median pay in the United States

$140K/yr

Most earn $122K to $165K. Based on 39 salaries, including bonus and equity.

See all Senior Lifecycle Marketing Manager salariesSee more Lifecycle Marketing jobs
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Marketing Team

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Senior Lifecycle Marketing Manager

Gusto, Inc. · San Francisco, CA · Hybrid