Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate

USA (Hybrid)

$100K/yr – $140K/yrSenior Level4+ years expFull time

Posted 6 days ago

Job Summary

Own and scale partner lifecycle initiatives from strategy to execution, driving measurable consumer value through repeatable playbooks, experiments, reporting, and proactive coordination with CS and partners.

  • Own lifecycle campaigns and partnerships end-to-end
  • Create repeatable playbooks, templates, and QA checklists
  • Lead launches and reporting with cross-functional teams

Job Description

Responsibilities

  • Own the work, whatever form it takes: Some partnerships need full journey builds in Iterable, others need lifecycle strategy, recommendations, and creative mocks the partner's team executes. Either way, the goal is the same: real value for the consumer on the other end, not just another email.
  • Build the playbook as you go: Create repeatable journey templates, creative frameworks, and QA checklists that let new and existing partnerships scale without starting from scratch each time.
  • Be the Customer Success point of contact: Partner with CS (and Business Intelligence, as needed) to set up KPI reporting, translate partner commitments into executable recommendations, and flag risks before they become partner-facing problems.
  • Design experiments and diagnose performance: Run multi-variable tests with proper holdout groups where you own execution, and when something breaks (a deliverability issue, sudden CVR drop, unexplained churn), form a hypothesis and test a fix fast.
  • Build reporting that holds up: Create KPI dashboards and tracking accurate enough that stakeholders trust them at a glance, not just ones that exist.
  • Run projects without needing to be chased: Lead workstreams for partner launches, journey builds, and creative refreshes with clear milestones and ownership.
  • Communicate up and across: Present partner insights and recommendations to the Director, Customer Success, and cross-functional partners, connecting performance to business outcomes, not just metrics.
  • Use AI as a real part of your workflow: Drafting, reporting, hypothesis generation, briefs, whatever accelerates the work, and know where it doesn't replace judgment

Requirements

  • Lifecycle channel expertise: 4–7 years owning lifecycle marketing campaigns with direct accountability for performance across email, push, or SMS.
  • Enterprise-level ESP experience: Hands-on in a major enterprise-grade ESP (Iterable, Braze, Salesforce Marketing Cloud, Responsys, or similar), comfortable in complex, high-stakes sending environments without engineering support.
  • Builder mentality: You enjoy creating net-new systems from scratch. There's no playbook or reporting baseline here yet, and you'll help define both.
  • Analytical and creative range: You design sound experiments, catch discrepancies in platform data, write strong briefs, and know what's driving a performance change at the copy or format level.
  • Structured and clear: You manage multiple partner workstreams without dropping details, and you can distill a complex performance story into a crisp recommendation for a senior leader or a partner team.
  • High ownership: You hold yourself accountable to outcomes, follow through, and don't wait to be asked.

Benefits

  • Health Insurance Coverage (medical, dental, and vision)
  • Life Insurance
  • Short and Long-Term Disability Insurance
  • Flexible Spending Accounts
  • Holiday Pay
  • 401(k) with match
  • Employee Assistance Program
  • Paid Parental Bonding Benefit Program
  • Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential. That’s why we offer a generous and flexible PTO policy. Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.
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Red Ventures

Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships, and proprietary technology – including Allconnect, Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Core to who we are is our focus on giving back. Since 2013, more than 600 Red Ventures employees have volunteered mentorship and skills-training with Road to Hire, a 501(c)(3) founded by CEO Ric Elias, that connects under-resourced young adults from marginalized communities with onramps to life-changing careers through access to paid training, college, and mentorship. Road to Hire programs have supported nearly 2,000 young people on their paths to higher education and career placement. - Learn more about who we are and what we do at www.redventures.com - View career opportunities at www.redventures.com/careers - Follow us on Twitter, Instagram and Facebook: @RedVentures **Please be respectful. Any inappropriate content or anything we deem derogatory, defamatory, hateful, or misinformed in any way in will be deleted.**

Founded in 2000
Fort Mill, SC, US
2.3K employees (283 in marketing)

Salaries

Posted range

$100K/yr – $140K/yr

Taken straight from the job posting.

See all Red Ventures salaries

Funding

Total Funding
$250M
Last Raise
$250M
Private Equity, 8 years ago

Funding History

  • Jul 2018
    Private Equity
  • Jan 2015
    Private Equity • $250M
  • Aug 2010
    Series Unknown

Traffic Signals

Monthly Visitors
117.7K
Traffic Source Mix
Search
20.3%
Direct
48.8%
Referral
26.2%
Social
4.1%
Paid
0.4%

Headcount Trend

Current headcount: ~2.1K

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