Own end-to-end lifecycle marketing across enterprise accounts, aligning creative, messaging, and multi-channel flows to lift LTV, while coordinating with paid, creative, and tech teams and driving multi-ESP strategy at scale.

• Account ownership: Manage multi-client relationships and strategic direction across lifecycle, onboarding, retention, and loyalty programs.
• Channel orchestration: Lead email, SMS, push, and in-app messaging with flow architecture and cross-channel sequencing.
• Testing and reporting: Build and test data-driven campaigns, optimize via A/B tests, and deliver actionable results to clients.