Responsibilities

• Own lifecycle and triggered CRM messaging strategy and execution across email, push, in-app, SMS, etc., including automated journeys, winback, onboarding, re-engagement, promotional cadence, etc.
• Plan and manage the lifecycle campaign calendar and CRM send schedule to align with product launches, promotions, and cross-functional initiatives.
• Oversee creative and copy alignment with the CRM execution agency for all CRM assets — ensuring all messaging reflects brand voice, meets campaign objectives, and drives measurable performance.
• Owns the relationship with the CRM agency to brief, review, QA, and approve campaign builds and ensure timely delivery.
• Collaborate with Product Marketing, Integrated Marketing, and MarTech to define audiences, triggers, data requirements, and personalization logic.
• Implement and manage A/B and multivariate tests, iterate on segmentation strategies, and scale learnings across programs.
• Work closely with MarTech to ensure tracking, tagging, and integration between CRM platform(s) and analytics tools and to validate data flows and event instrumentation.
• Define and report on key lifecycle KPIs (open, CTR, conversion, retention/LTV lift, churn) in partnership with Marketing Analytics, and present insights and action plans to improve results to stakeholders.
• Drive continuous improvement in deliverability, quality, and operational processes for lifecycle execution through data-driven iteration.
• Manage relationships with external vendors and contractors related to CRM builds, deliverables, and optimization.

Requirements

• Bachelor’s degree required
• 5-8 years of experience in CRM, lifecycle, or retention marketing
• Strong command of CRM and lifecycle marketing strategy — building, deploying, and optimizing automated and campaign-driven journeys across owned channels
• Hands-on experience with CRM/marketing automation platforms (Customer.io, Hubspot, or similar)
• Demonstrated experience managing CRM agencies or external execution partners
• Excellent copy and creative review skills — able to evaluate, guide, and align creative and messaging with brand tone and goals
• Solid analytical skills; comfortable using data to design tests, measure lift, and make optimization recommendations
• Familiarity with deliverability best practices, template troubleshooting, and basic HTML/CSS for email QA
• Analytical mindset with proficiency in campaign performance analysis, testing frameworks, and conversion optimization
• Understanding of data structure, segmentation, and integration between CRM and analytics systems
• Strong project management and prioritization skills; adept at balancing multiple initiatives and stakeholders
• Excellent cross-functional communication, collaboration, and vendor management skills
• Highly organized, proactive, and comfortable in a fast-paced, test-and-learn environment with a bias toward action

Preferred

• Background in B2C, consumer tech, or eCommerce experience preferred

Benefits

• Medical, dental and vision coverage with plans that can fit each teammate’s needs
• Immediate vesting in our 401k plan
• Paid time off
• Company-paid leaves
• Popcorn Allowance (yup, free popcorn!)