Responsibilities

• Duties: The Senior Library Assistant (Marketing Specialist) performs advanced professional work developing, coordinating, and implementing strategic marketing and communications initiatives that promote Pasadena Public Library services, programs, and community impact.
• Working in a diverse environment, this position helps fulfill the mission, vision, and values of the Library and the City of Pasadena by strengthening public awareness, engagement, and support for library services through integrated marketing strategies, digital communications, and community outreach.
• The Senior Library Assistant (Marketing Specialist) collaborates with library leadership, city communications staff, community partners, and internal teams to ensure consistent messaging, brand alignment, and effective promotion of library initiatives.
• Develops and implements marketing strategies that promote library services, programs, collections, and initiatives.
• Manages the library's digital presence including the website, social media platforms, newsletters, and other communication channels.
• Creates and coordinates marketing campaigns to increase public awareness, program attendance, and community engagement.
• Produces promotional materials including graphics, digital content, publications, and other marketing assets that align with City branding standards.
• Collaborates with library leadership and staff to identify promotional opportunities and communicate the value of library services.
• Coordinates marketing efforts across library locations to ensure consistent messaging and branding.
• Tracks and analyzes marketing metrics to evaluate campaign effectiveness and improve engagement.

Requirements

• High school diploma or GED with three (3) years of professional experience in marketing, communications, public relations, or a related field, including experience managing social media platforms, digital communications, or promotional campaigns.
• Experience using graphic design or content creation software such as Canva, Publisher, or similar tools.
• Demonstrated experience developing marketing materials and promoting programs or services to the public.

Preferred

• Associate's degree or higher in Marketing, Communications, Public Relations, Graphic Design, Journalism, or a related field.
• Experience working in a public library, municipal government, nonprofit organization, or community-focused environment.
• Bilingual (English/Spanish)