Responsibilities

• Set the enterprise approach for paid search, paid social and ABM media, and contribute media expertise to functional campaign, demand-generation and measurement strategy.
• Own the architecture and performance of a seven-figure annual media portfolio across Google Search, Display, YouTube and Performance Max, LinkedIn, Demandbase and other relevant channels.
• Integrate audiences, account targeting, message sequencing, frequency and budget allocation across platforms so channels operate as one coordinated system.
• Exercise independent judgment on pacing and reallocation across platforms, campaigns and tactics; balance short-term signals with downstream conversion evidence and document material investment decisions.
• Diagnose and resolve unique, high-complexity performance or measurement issues whose impact extends across campaigns, functions or business priorities.
• Anticipate changes in media platforms, auction dynamics, privacy, brand safety and regulation; assess business impact and recommend portfolio, process or capability improvements.
• Establish governance and best practices for account structure, taxonomy, audience and keyword hygiene, exclusions, frequency, quality controls and audit-ready documentation.
• Lead a disciplined experimentation roadmap across bidding, audiences, offers, creative, landing experiences and formats, including test design, holdouts, interpretation and scaled adoption of findings.
• Advise senior marketing stakeholders on media effectiveness, tradeoffs and investment scenarios by connecting platform performance to CRM, pipeline and revenue outcomes.
• Lead high-visibility, cross-functional initiatives with Creative, Marketing Operations, Field Marketing, Finance and Analytics to improve media effectiveness and measurement.

Requirements

• Bachelor’s degree in business, Marketing, or a related area.
• 8+ years of experience buying B2B paid media in-house or at an agency, with direct account ownership in Google Ads and LinkedIn Campaign Manager. Demandbase or comparable ABM platform experience also required.
• Demonstrated management of at least a seven-figure annual media budget, with personal responsibility for pacing and reallocation decisions
• Strong analytical skills: comfortable in platform reporting, spreadsheet modeling and a BI or CRM dashboard, and able to explain a performance shift in terms of its underlying driver.
• Comfort operating in a long, considered B2B sales cycle where the meaningful conversion happens weeks after the click and the platform's own optimization signal is thin.
• Collaboration with creative teams on performance creative, and with operations teams on lead flow.
• Ability to synthesize market data and analyze business performance metrics, KPIs, and similar.

Preferred

• Master’s degree or equivalent.
• 10+ years of experience with buying B2B media
• Extensive experience in the technology industry, demonstrating a deep understanding of market dynamics, customer needs, and industry trends.

Benefits

• Lumen offers a comprehensive package featuring a broad range of Health, Life, Voluntary Lifestyle benefits and other perks that enhance your physical, mental, emotional and financial wellbeing.