Senior Lead, Marketing Performance Analytics & Revenue Operations

New York, USA (Remote)

$100K/yr – $228K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Shape the data-driven backbone for a B2B marketing function, turning funnel insight into prioritized actions that optimize ROI and revenue across ABM, events, email, and paid programs.

  • Growth Analytics: build attribution and segmentation models and evaluate cross-channel performance to guide investments.
  • Data Ops & Partnerships: automate reporting, ensure data quality across CRM, marketing platforms, and warehouses, and collaborate with engineering to improve data flows.

Job Description

Responsibilities
  • Drive insight generation across the B2B marketing organization and evaluate performance across channels, audiences, and the full marketing funnel
  • Compare performance across email, events, paid media, digital programs, and other B2B channels to identify where to invest, optimize, or shift spend
  • Provide regular insights to channel owners to improve efficiency and ROI
  • Automate reporting and surface actionable insights for marketing and sales stakeholders; ensure data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses
  • Partner with operations and engineering teams to improve data flows, data models, and quality
  • Lead analytics projects from start to finish, including developing attribution systems, building segmentation models, and evaluating performance across key channels
  • Shift between business problems (ABM segmentation, event strategy, digital marketing growth, content strategy, integrated marketing/sales) as needed
  • Leverage LTV and cohort models to guide investment decisions and prioritization
  • Diagnose funnel performance, identify bottlenecks, and recommend actions to improve conversion and revenue impact
  • Present findings and recommendations to marketing leadership and senior stakeholders
Requirements
  • Bachelor’s or Master’s degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio
  • 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
  • Proficiency in SQL and Power BI (required)
  • Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc.)
  • Strong understanding of multi-touch attribution, marketing, B2B funnels, and revenue dynamics
  • Ability to manage and mentor analytical talent
  • Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences
Benefits
  • comprehensive benefits package which includes medical and dental coverage, disability, retirement benefits, paid leave, and paid time off
  • state-of-the-art resources and Fortune 100 clients
  • employee learning programs giving access to certifications (Microsoft, Google, Amazon, Skillsoft, and more)
  • company-wide volunteering and giving platform with opportunities to donate, fundraise, volunteer, and search over 2 million non-profit organizations
  • Kyndryl Inclusion Networks and initiatives to support an equitable culture
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Kyndryl

We have the world’s best talent that design, run, and manage the most advanced and reliable technology infrastructure each day. Together, we think holistically about the health of these vital technology ecosystems.We are a focused, independent company that builds on our foundation of excellence by creating systems in new ways. Bringing in the right partners, investing in our business, and working side-by-side with our customers to unlock potential. We're raising the bar.Our experience speaks for itself: We have tens of thousands of highly skilled employees around the world serving most of the Fortune 100 companies. But our purpose is what drives us: Advancing the vital systems that power human progress. Because when a digital ecosystem is healthy, it can more readily adapt and support continuous growth and that opens up a world of possibility for everyone.Together, we are the heart of progress.

Founded in 2021
New York, New York, USA
61K employees (1,229 in marketing)