Drive execution of global partnership and alliance strategies for the Americas region, defining priority verticals, partner tiers, and scalable frameworks for engagement Identify, negotiate, and manage high-impact strategic partnerships across Imaging, Gaming, NAS, and Creator ecosystems Act as the senior regional point of contact for key alliance partners, driving executive-level relationship management and long-term value creation Translate global partnership frameworks into regionally relevant programs, while also influencing global teams with regional insights and opportunities Lead joint business planning (JBP) with top partners, including co-investment strategies, shared KPIs, and annual planning cycles Drive integrated, full-funnel co-marketing programs across retail (Best Buy, Walmart, Target, Costco etc.), e-tail (Amazon), social, and influencer channels across the Americas Partner closely with sales and retail marketing to embed alliances into in-store execution, promotions, and merchandising strategies Develop and scale experiential activations (trade shows, creator events, gaming tournaments, partner-led moments) that elevate brand presence and engagement Oversee partnership budgets, co-marketing funds, and investment allocation to maximize ROI and efficiency Establish measurement frameworks to track partner performance, contribution to revenue, and brand impact Mentor and influence cross-functional teams, acting as a thought leader on partnerships, creator ecosystems, and emerging industry trends