Senior Investment Associate

Responsibilities

• Integrate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
• Participate in vendor RFP selection
• Help manage RFP process (all digital direct/sponsorship media)
• Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
• Develop tactical buy with larger Investment team
• Assist with entering the partner buys into Prisma platform, sending out IOs, and preparing campaign for launches in DCM (trafficking, setting up ad serving, etc.)
• Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
• Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
• Create Partner POVs
• Keep current on partner and marketplace innovations, ad models, and technologies

Requirements

• Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
• 1+ years of prior digital investment experience required
• Build and maintain strong relationships with media, technology, analytics and WPP Media teams as well as media and technology publishers
• Foster camaraderie within the Investment team and with all key stakeholders they support
• Provide guidance to team members and nurture/promote team environment
• Train employees on tools and best practices
• Be capable of working successfully within a team as well as independently
• Thorough understanding of the media landscape and fast-moving digital trends
• Strong quantitative and analytical/results-oriented skills
• Excellent verbal and written communication skills

Benefits

• Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.