Senior Associate, Investment

Responsibilities

• Develop and execute integrated media plans across Linear (TV, Cable) and Digital Video platforms to drive acquisition and brand objectives.
• Areas of focus include:
• Web advertising (acquisition and brand)
• Broadband video and emerging digital platforms (gaming, web-based magazines, streaming services)
• Traditional linear TV and evolving TV 2.0 formats (Video on Demand, DVR, OTT)
• Negotiate and buy approved media plans across both traditional and digital channels.
• Collaborate with traditional planning & buying teams to ensure synergy between Linear and Digital strategies.
• Develop success metrics and measurement goals for all programs, ensuring accurate reporting and optimization.
• Create recommendation documents and POV/position papers on key issues and opportunities.
• Oversee brand allocations, corporate ownership, and manage Tardiis allocations.

Requirements

• 1+ years of experience in media planning and buying across Linear TV and/or Digital Video.
• Strong understanding of acquisition and branding strategies.
• Familiarity and proficiency with media tools and systems, including:
• Prisma, Mediaocean, MBOX
• Nielsen Net Ratings, Comscore, AdRelevance, eMarketer, Forrester
• Third-party ad measurement and traffic tools (e.g., Integral Ad Science)
• Proficiency in Excel, Word, PowerPoint for reporting and analysis.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Solid verbal and written communication skills.
• Demonstrates critical thinking and problem-solving abilities.

Benefits

• medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, flexible time off.