Senior Investment Associate

Detroit, MI (Hybrid)

$45K/yr – $90K/yrSenior Level1+ years expFull time

Posted 8 days ago

Job Summary

Own coordinating tactical media buys end-to-end, drive RFPs and vendor negotiations, manage budgeting and tracking, and maintain strong vendor relationships while ensuring campaigns align to objectives and KPIs across digital channels.

  • Lead RFPs and negotiations across digital channels
  • Consolidate buys to improve pricing and efficiency across partners
  • Oversee campaign setup, launch readiness, and delivery tracking in Prisma

Job Description

Responsibilities

  • Integrate with the Communication/Strategic Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
  • Participate in vendor RFP selection
  • Help manage RFP process (all digital channels, where applicable)
  • Help centrally manage negotiations/rate tracking/planning costs/benchmarking/ budget management of assigned account(s)
  • Demonstrate better pricing, efficiencies, and impact by consolidating buys across partners, Agency and WPP Media.
  • Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
  • Develop Partner Scoring Model (ranking for buy development)
  • Gain approval for all supply sources on tactical buys internally
  • Develop tactical buy with larger Investment team
  • Assist the Associate with entering the partner buys into Buy platforms, sending out IO/Contracts and preparing campaign for launches (trafficking, setting up ad serving, etc.)

Requirements

  • Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
  • 1+ years of prior digital or Video investment experience desired
  • Strong quantitative and analytical/results-oriented skills
  • Solid negotiation skills and tactics
  • Excellent verbal and written communication skills

Benefits

  • competitive medical, group retirement plans, vision, and dental insurance
  • significant paid time off
  • preferential partner discounts
  • employee mental health awareness days
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Salaries

Posted range

$45K/yr – $90K/yr

Taken straight from the job posting.

See all WPP Media salaries

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Senior Investment Associate

WPP Media · Detroit, MI · Hybrid