Responsibilities

• Manage development, implementation, and stewardship of digital, linear TV, social, and custom content direct partner media plans. Includes but is not limited to campaign set up, placement creation, trafficking and QA-ing of partner tags, optimizing to goal, reporting, and analysis of all buys
• Maintain a deep understanding of digital tagging process and capabilities, communicate effectively with ad tech to ensure tags are wrapped correctly and proper pixels are firing to report all necessary and accurate data
• Daily use of reporting dashboards, such as Google Campaign Manager (DCM) and Nielsen DAR, to check delivery and communicate with partners to ensure campaigns are live and pacing to weekly goals
• Collaborate with the creative agency and partners to collect required specs, manage asset delivery dates, and maintain timelines for accurate and timely campaign launches
• Liaise between client team and partners for 360 activations including influencer programs and custom content, ensure concepts align with overarching brand guidelines and campaign strategies
• Maintain knowledge and understanding of digital ecosystem, be able to have and create POVs on new potential partners that would align with clients
• Demonstrate a strong understanding of the client’s business, the consumer journey and marketplace dynamics
• Participate in negotiations, evaluating RFP’s, pricing, and program details across digital video, display, social platforms
• Manage Integrated Investment Assistant and mentor them to be digital-first
• Help to track campaign goals by partner knowing limitations on metrics from each partner

Requirements

• 2+ years of media agency experience, with main experience in digital
• Excellent fundamental knowledge of media math and principles
• Experience working with dashboards and systems: Prisma, DCM, IAS, DV
• Preferred knowledge of youth digital and social media
• Very strong Excel, PowerPoint, and presentation skills
• Solid research and analytical skills, good mathematical aptitude, and attention to detail
• Ability to organize, prioritize, work well under pressure with multiple assignments; meet tight deadlines and multi-task
• Ability to work independently and as a team player and collaborate with cross-functional teams both internally and external
• Direct client contact is a plus
• Experience in programmatic buying and custom content highly preferred