Responsibilities

• The Integrated Media Specialist is responsible for developing, validating, and executing integrated media strategies and measurement frameworks that align with client business objectives.
• Working under the guidance of their direct manager and in collaboration with cross-functional teams, this role ensures media strategies are translated into effective tactical plans (fully integrated media plans) and executed successfully across traditional, digital, and emerging channels.
• All recommendations, whether documented or implemented, must be well-justified with clear reasoning and supported by data and insights.
• Once provided with project parameters, objectives, and budgets, the Integrated Media Manager will work independently, as well as part of a cross functional team, to develop comprehensive recommendations and articulate their rationale.
• The full media plan will be executed efficiently, and client investments deliver measurable results.
• In addition to strategic planning responsibilities, this role provides guidance and oversight during activation to ensure media plans are implemented accurately, optimized effectively, and aligned with the intended strategy.
• Additionally, this role focuses on driving business improvement by effectively meeting individual and departmental objectives within specified timelines.
• Integrated Media Planning and Strategy Development:
• Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
• Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.

Requirements

• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
• Proven ability to analyze data and market research
• 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
• Education
• A bachelor’s degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.

Benefits

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support