Manager, Media Strategy

Minneapolis, MN (Hybrid)

$82K/yr – $146K/yrSenior Level6+ years expFull time

Posted 3 hrs ago

Job Summary

Own the end-to-end media strategy and execution, translating audience insights into actionable recommendations and partnering across marketing, analytics, and agencies to optimize campaigns.

  • Lead integrated media planning and performance optimization across digital and shopper channels
  • Collaborate with cross-functional teams to align strategies and drive measurable business outcomes

Job Description

Responsibilities

  • Lead the development and execution of integrated media strategies that align with business objectives, category priorities, and shopper needs.
  • Manage a portfolio of media campaigns, overseeing planning, optimization, and performance to drive measurable business outcomes.
  • Partner with media agencies and cross-functional teams, including marketing strategy, sales, creative, analytics, and channel owners, to build aligned and effective media plans.
  • Translate audience insights, business goals, and performance data into actionable recommendations that improve media effectiveness and investment decisions.
  • Support measurement and reporting efforts by evaluating and presenting campaign results, identifying key learnings, and applying insights to future strategies.
  • Stay current on media trends, retail media capabilities, and emerging opportunities to strengthen media planning and performance.

Requirements

  • 6+ years of experience in media strategy, retail media, digital marketing, or a related field.
  • 2+ years of experience developing and executing integrated media plans across digital and shopper marketing channels.
  • Experience partnering with media agencies and cross-functional teams to develop and execute integrated marketing or media programs.
  • Ability to translate data, insights, and business objectives into compelling media recommendations.
  • Strong communication, collaboration, and stakeholder management skills

Preferred

  • Experience working within a retail media network or shopper marketing environment.
  • Familiarity with omnichannel media planning, performance measurement, and campaign optimization.
  • Experience managing multiple priorities in a fast-paced environment.
  • Proven ability to influence stakeholders and drive alignment across teams.
  • Direct or indirect people or resource leadership experience

Benefits

  • Competitive pay
  • Great employee discount
  • Financial savings and retirement resources
  • Support for your physical and mental well-being
Best Buy logo

Best Buy

3.6 Glassdoor

At Best Buy, our purpose is to enrich lives through technology. We do that by leveraging our unique combination of tech expertise and human touch to meet our customers’ everyday needs, whether they come to us online, visit our stores or invite us into their homes. With over 1,000 stores and more than 90,000 employees in the United States and Canada, we solve key human needs in the areas of productivity, security, health, entertainment, connectivity, and more. We’re a community of courageous change-makers, ambitious collaborators, and inspiring friends. Whether it’s working as a Geek Squad Agent, an in-store advisor, or in our corporate office, we offer each other support and prepare for what might come next. We wake up every morning so we can do our part in shaping the future of a changing world. Together, we raise the bar for what’s possible and dream up new solutions to problems we’ve never encountered. We master innovative skills that we didn’t know were within grasp and turn everyday interactions into human connections built to last. If change motivates you, if technology inspires you — we’re here for you. Tomorrow works here™.

Founded in 1966
Richfield, Minnesota, US
73K employees (3,120 in marketing)
60% recommend to a friend
35% CEO approval

Salaries

Posted range

$82K/yr – $146K/yr

Taken straight from the job posting.

See all Best Buy salaries

Traffic Signals

Monthly Visitors
101.6M
Monthly Google Ads Budget
$4M
Traffic Source Mix
Search
34.7%
Direct
58.3%
Referral
4.1%
Social
1.4%
Paid
1.3%

Headcount Trend

Current headcount: ~72.9K

Recent News

Best Buy logo

Manager, Media Strategy

Best Buy · Minneapolis, MN · Hybrid