Responsibilities

• Develop integrated media plans across traditional (TV, radio, print, OOH) and digital (social media, programmatic, paid search, etc.) channels.
• Align media strategies with client objectives, target audiences, media and industry landscape while supporting campaign goals.
• Collaborate with Activation Specialist teams (Spot/traditional, Performance and vendor teams) to create cohesive and effective tactical plans that align with the integrated strategy and channel mix.
• Manage and provide input on media briefs to ensure strategies and integrated plans align with the client's core business goals and are structured to effectively achieve objectives.
• Develop strategic frameworks that guide campaign flighting, channel roles, and investment prioritization.
• Support the development of RFPs, vendor evaluations, and proposal reviews to ensure media opportunities align with campaign objectives and performance goals.
• Provide strategic input into vendor negotiations, added value opportunities, and partner selection to maximize media investment.
• Ensure media activation aligns with defined measurement strategies, KPIs, and optimization frameworks.
• Collaborate with Activation Specialty and vendor teams to monitor campaign launches, pacing, and delivery to ensure accurate implementation of the approved plan.
• Identify optimization opportunities during campaign execution and work with Activation specialty teams to adjust tactics as needed to improve performance.

Requirements

• Proven ability to develop and maintain strong professional relationships with clients, colleagues, and vendors.
• Proven ability to analyze data and market research
• 1-2 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
• A bachelor's degree from a four-year college or university, with a degree or concentration in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.

Preferred

• Degree in advertising, marketing, or communications preferred; or one to two years of related experience and/or training; or an equivalent combination of education and experience.
• Experience with both traditional and digital channels is desirable

Benefits

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support