Senior Integrated Marketing Program Manager - New Product Launches

Framingham, MA (Unknown)

$108K/yr – $148K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own end-to-end launch programs and cross-functional delivery, from GTM plans to asset localization, with a focus on process excellence and stakeholder alignment.

  • Lead cross-functional launch planning and governance
  • Oversee asset creation, localization, and delivery across channels
  • Drive continuous process improvements for efficient execution

Job Description

Responsibilities

  • 1 | End-to-End Launch & GTM Execution Build and manage executional program timelines across creative development, production, localization, and channel plans to ensure launch readiness across regions and channels.
  • Coordinate with internal teams to keep milestones, approvals, program and launch activities on track.
  • Drive alignment with leadership and cross-functional stakeholders by establishing shared goals, RACIs, milestones, and dependencies.
  • Identify potential risks, manage escalation paths, and drive resolution to maintain momentum and delivery confidence.
  • Maintain project and planning materials, including program plans, timelines, status and delivery trackers, and deliverables lists.
  • Support forward planning by ensuring work begins with appropriate lead time, resourcing, stakeholder alignment, and readiness planning.
  • 2 | Product Launch Execution & Logistics Drive the operationalization and adoption of launch execution processes, helping ensure key steps, ownership, dependencies, and handoffs are clear and consistently understood.
  • Serve as a cross-functional connector for Marketing across Product, Ecomm, Business Planning, Training, and Customer Support.
  • Lead planning and forecasting for marketing localizations, improving process efficiency, quality, and executional readiness across launch cycles.
  • Manage product sample, seeding, PR, and review-unit ordering workflows for Marketing by partnering with Product, Supply Chain, and Demand Planning.

Requirements

  • 5-7 years in project management, program management, marketing operations, integrated planning, brand marketing, or a related field.
  • Strong ability to build and manage planning calendars, milestone trackers, decision logs, readiness checklists, status updates, and project documentation.
  • Strong working knowledge of project management and collaboration tools, including Smartsheet, to support program planning, resource coordination, milestone tracking, governance, and executive-level status reporting.
  • Strong organizational skills with the ability to manage multiple workstreams.
  • Experience supporting integrated marketing programs, launch planning, or cross-functional marketing operations.

Benefits

  • In addition to competitive base pay we offer rewards including bonus programs, comprehensive health and welfare benefits, a 401(k) plan, plus exclusive perks designed to support your wellbeing, and a generous employee discount where you can immerse yourself in our products and experiences.
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Bose

3.9 Glassdoor

Bose Corporation is a global leader in audio innovation, driven by a singular belief: sound has the power to transform the way people connect with the world. For more than 60 years, Bose has combined pioneering research, engineering excellence, and a deep understanding of human perception to create products and technologies that deliver extraordinary experiences. Through its portfolio of iconic brands, including Bose, McIntosh, and Sonus faber, the company offers premium and luxury audio solutions for the home, on the go, and in the car. Bose also collaborates with leading companies across industries, extending its audio expertise and technologies into new products, platforms, and applications beyond its own brands. Guided by a relentless spirit of innovation and a passion for what sound makes possible, Bose continues to advance the science and art of sound while expanding its impact on everyday life. From music and entertainment to communication, wellness, and emerging applications, Bose is creating new ways for people around the world to feel more connected, inspired, and engaged through the power of sound.

Framingham, Massachusetts, USA
6.7K employees (492 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$108K/yr – $148K/yr

Taken straight from the job posting.

See all Bose salaries

Marketing Team

Marketing Team Size
320 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
5.8M
Traffic Source Mix
Search
45.8%
Direct
45.5%
Referral
5.7%
Social
1.5%
Paid
1.4%

Headcount Trend

Current headcount: ~6.7K

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