Senior Integrated Marketing Manager at CoreWeave | Sunnyvale, CA | $135K/yr – $198K/yr

Senior Integrated Marketing Manager

Sunnyvale, CA (Hybrid)

$135K/yr – $198K/yrSenior Level7+ years expFull time

Posted 6 months ago

Drive enterprise demand generation strategy and scalable campaigns across long, multi-stakeholder buying cycles for enterprise tech.

Own enterprise integrated campaigns across the full funnel
Must-have: 7–10 years of B2B marketing and enterprise demand gen
Standout: Cross-functional alignment with Sales, RevOps, and GTM to scale pipeline

Responsibilities

Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel
Design persona-based buyer journeys that address long, non-linear, multi-stakeholder decision cycles
Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences
Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions
Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments
Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals not just lead volume

Requirements

7–10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus
Proven expertise designing full-funnel, persona-driven campaigns for complex technologies
Deep understanding of enterprise buyer behavior, buying committees, and long-cycle sales processes
Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders
Comfortable translating complex insights into clear narratives and campaign strategy
Experience using journey mapping (Figma, Lucidchart, or similar) and collaboration tools (Monday, Asana, or similar)
Experience partnering with RevOps on full funnel attribution and pipeline measurement
Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)

Preferred

Experience in cloud infrastructure, SaaS, IT, or developer-focused products or offerings
Exposure to ABM and intent-based marketing strategies, and familiarity with ABM platforms (e.g. 6Sense, Demandbase)
Experience supporting enterprise sales teams on long-cycle, high-value deals

Benefits