Own and optimize MJFF’s multi-channel campaign activation, partnering across fundraising audiences to drive donor engagement and revenue, while shaping segmentation, lifecycle mapping, and a data-driven content roadmap.

• Drive the implementation and optimization of the Foundation’s Comprehensive Campaign’s public phase in partnership with Principal Giving, Peer-to-Peer, Annual Giving, Mid-level Giving, Major Giving, and Planned Giving audiences
• Translate and implement the integrated activation strategy for the Campaign public phase, ensuring alignment across channels, audiences, and fundraising programs
• Provide insights and recommendations to Campaign and Development Leadership, translating insights into actionable recommendations that improve performance and donor experience
• In partnership with Fundraising Operations and Donor Experience, lead the mapping of key constituent personas, attributes, and donor lifecycles to inform customized Campaign engagement and retention strategies
• Support and implement key strategies for cultivation and stewardship moments for VIP prospects, donors, and champions
• Define and evolve engagement strategies for priority donor segments, including multi-generational families and Next Gen philanthropists
• Leverage analytics and performance data to inform recommendations and optimize campaign execution, partnering with Analytics, Growth and Operations teams to maintain and evolve Campaign reporting (DOMO dashboard) to optimize data-driven insights, analyses, and opportunities
• Set priorities and timelines for integrated campaign activations, collaborating closely with Project Management team to identify key dates for successful Direct Response projects and larger Campaign initiatives. Lead working sessions, deliverables, and final project plans.
• Collaborate with Campaign team, Fundraising, Marketing, Creative and Comms teams to incorporate Campaign messaging, creative visuals and clear calls to action into existing projects
• Recommend and activate, with alignment from Campaign team, an integrated content and communications roadmap with key moments for inclusion of Campaign messaging and CTAs