Senior Influencer Strategist

New York City, NY (Hybrid)

$86K/yr – $105K/yrSenior Level5+ years expFull time

Posted 12 hrs ago

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Job Summary

Own end-to-end influencer programs from strategy to execution, serving as client counselor and coordinating paid, earned, and owned efforts.

  • Lead partner identification, vetting, and negotiations
  • Synthesize campaign data into actionable insights

Job Description

Responsibilities

  • Architect end-to-end influencer strategies aligned with client business goals, Integrated Agency Team (IAT) priorities, and emerging cultural trends.
  • Lead end-to-end influencer relations , overseeing partner identification, vetting, outreach, contract negotiation, creative briefing, and content reviews.
  • Bridge paid, earned, and owned channels to amplify creator content across the broader marketing ecosystem.
  • Manage campaign budgets and licensing rights , to make the most of every asset.
  • Serve as a primary client counselor for influencer initiatives, leading communications, strategy presentations, and campaign roadmaps.
  • Build deep relationships with top-tier creators, talent managers, and influencer networks.
  • Coach and mentor junior team members , elevating their skills in influencer relations, campaign management, and strategic thinking.
  • Partner with our Analytics team to synthesize campaign performance into actionable insights and strategic narratives.
  • Track the pulse of creator culture , translating emerging platforms, tools, and social shifts into proactive client opportunities.

Requirements

  • 5–6 years of dedicated influencer experience in an agency or in-house environment.
  • Proven track record executing end-to-end influencer programs with measurable brand impact.
  • Leadership experience , with a passion for mentoring direct reports (1–2 team members).
  • Deep fluency across paid, owned, and social ecosystems , with experience navigating IAT collaboration.
  • Strong negotiation skills across talent contracts, usage rights, and agency vendors.
  • Analytical mindset , with the ability to turn complex campaign data into compelling client stories.
  • Bachelor’s degree or equivalent practical experience.

Preferred

  • Hands-on experience with influencer management platforms (e.g., CreatorIQ ).
  • Deep passion or experience working with CPG brands .
  • A track record of spotting subcultures and trend shifts before they hit the mainstream.

Benefits

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: $86,000- $105,000
M Booth logo

M Booth

3.9 Glassdoor

Our agency was born 40 years ago with entrepreneurial roots, a people first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make lasting impact and change. From culture to creative, today bold moves everything we do. M Booth is a creative agency that produces award-winning, culturally-competent campaigns that change perceptions of key stakeholders and behaviors of consumers. We are relentlessly passionate about our clients and their business, whether that means leading in digital innovation, developing breakthrough campaigns and content, reaching more people through earned, or unleashing insights that unlock ideas that win in the marketplace. We have a #makeshifthappen mindset and believe our work can and should contribute to an equitable world. The industry has noticed. We have been awarded PRovoke Creative Agency of the year 2023, A Campaign Best Agency 2023, and a Best Place to Work year after year from AdWeek, PRWeek and PRovoke.

Founded in 1984
New York, NY, US
414 employees (109 in marketing)
67% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
5.1K
Traffic Source Mix
Search
29.1%
Direct
55.1%
Referral
5.9%
Social
8.7%
Paid
1.2%

Headcount Trend

Current headcount: ~407

Marketing Team

Marketing Team Size
77 (19% of company)
Median Career Experience
11 years
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
6